Do you want to create a sales page for your business? You’ve come to the right place. In this post, you’ll discover the 10 steps to create an online business sales page that converts like a calculator.
Have you ever wondered why some online business sales pages make you throw your wallet at the screen while others make you yawn? The secret is in the strategy! If you want to craft a sales page that grabs attention, builds trust, and drives sales, you’re in the right place.
But first…
Table of Contents
What is a Sales Page?
A sales page is like your business’s best salesperson, but better. It’s a dedicated page on your website designed to persuade visitors to take a specific action, like making a purchase, signing up, or booking a consultation.
Why is it so powerful? Because unlike a traditional salesperson, a sales page works 24/7, doesn’t need coffee breaks, and delivers your pitch perfectly every single time.
- It focuses on one product or service
- It highlights benefits and addresses objections
- It’s optimized to convert visitors into customers
Think of it as your online shop window. A strong sales page makes people stop, look, and say, “I need this NOW!”
Is a Sales Page Important?
Short answer: YES. Long answer: Absolutely, 100%, no doubt about it!
A sales page is the cornerstone of any successful online business. It’s where curiosity turns into confidence, and confidence turns into action.
- Without one, your visitors may leave confused
- It builds trust and showcases your value
- It’s the final step in your sales funnel
Imagine running ads or driving traffic to your site, only to have those visitors bounce because you didn’t guide them to take the next step. Ouch. A well-crafted sales page solves that problem.
Does Your Online Business Really Need a Sales Page?
Yes, your online business needs a sales page—no matter how small or new it is.
Think of it this way: would you walk into a store without a cashier? A sales page is your cashier, salesperson, and closer rolled into one.
- It ensures every visitor gets the same high-quality pitch
- It works even while you sleep
- It’s a must-have for scaling your business
Even if you’re just starting out, a sales page can help you stand out and convert visitors into paying customers faster.
How Do You Structure a Sales Page?
A winning sales page isn’t thrown together; it follows a proven structure.
Every element has a purpose: to build trust, handle objections, and guide readers to the “Buy Now” button.
- Start with a magnetic headline
- Follow with a clear subheadline
- Use stories, benefits, and testimonials
- End with a strong CTA
Example: Take a look at any high-converting sales page, and you’ll notice it flows like a conversation that leads to a “YES!” moment.
How Long Should a Sales Page Be?
The length of a sales page depends on your offer, audience, and price point.
For a low-cost product, a short, punchy page might work. But for higher-ticket items, you’ll need more words to build trust and address objections.
- Short pages: Ideal for impulse buys
- Long pages: Better for big, expensive, or complex offers
- Test to find the sweet spot for your audience
Example: Some sales pages are 300 words and convert like crazy, while others run over 3,000 words and rake in high-ticket sales. The key is giving just enough information to make your reader say, “I’m in!”
Now lets jump into how to create a sales page for your online business:
10 Steps to Create an Online Business Sales Page
Let’s dive into the 10 steps to create the perfect online business sales page that sells like crazy!
1. Hook Your Reader with a Magnetic Headline
Your headline is your sales page’s first impression. Make it count!
A boring headline loses customers before they even start reading. A great one stops them in their tracks and makes them think, “I NEED this!”
- Use power words (amazing, effortless, secret)
- Keep it clear and benefit-driven
- Add curiosity or urgency
For example, instead of “Learn Digital Marketing,” try “The Secret Digital Marketing Hack That Doubled My Sales in 30 Days!”
2. Nail the Subheadline (Keep ‘Em Hooked!)
Your subheadline is where you seal the deal after an irresistible headline.
People have short attention spans, so a subheadline helps confirm that they’re in the right place and should keep reading.
- Restate the benefit with more detail
- Make it about THEM, not you
- Keep it short and punchy
Example: “Discover how you can transform your business with one simple strategy—without spending thousands on ads!”
3. Start with a Relatable Story
Stories sell. Boring sales pitches don’t.
Stories trigger emotions, and emotions drive sales. A great sales page makes the reader feel like you understand their struggles.
- Start with a pain point
- Share your “aha!” moment
- Show them what’s possible
Example: “I was sick of working 12-hour days and still barely making money. Then, I discovered a simple online business strategy that changed everything.”
4. Highlight the Pain Points (Twist the Knife!)
Before offering a solution, make them FEEL the problem.
People buy because they want to fix something. If they don’t feel the pain, they won’t take action.
- Call out common struggles (“Tired of low sales?”)
- Use emotional triggers (“Frustrated with zero results?”)
- Show what’s at stake if they don’t act
Example: “If you keep using the same weak sales page, you’ll keep getting the same disappointing results.”
5. Introduce Your Offer (Make It Irresistible!)
Now, it’s time to swoop in like a hero with your solution.
Your online business sales page should clearly state what you’re offering and why it’s the best.
- Use clear and compelling language
- Focus on transformation (not just features)
- Make it sound exclusive
Example: “Introducing the Sales Page Formula: The step-by-step system to create a high-converting online business sales page in just 24 hours!”
6. Show Off the Benefits (Make Them Drool!)
Features tell. Benefits sell.
People don’t care about what’s included. They care about how it will change their lives.
- List the benefits, not just the features
- Show the transformation
- Use bullet points for easy reading
Example: “With this course, you will:**
- Write a sales page that converts like crazy
- Attract high-paying customers effortlessly
- Never struggle with what to say again”
7. Add Social Proof (Because Nobody Wants to Be First)
People trust people. Reviews and testimonials build credibility.
If others are getting results, your reader will think, “Maybe I can too!”
- Use real testimonials
- Include screenshots or videos
- Show before-and-after transformations
Example: “Sarah doubled her sales in just a week after using our strategy!”
8. Overcome Objections (Handle Their Doubts!)
Your customers have questions. Answer them before they ask!
People hesitate when they’re unsure. If you remove doubt, you remove obstacles to buying.
- Address common fears (“What if this doesn’t work?”)
- Offer a money-back guarantee
- Use FAQ sections
Example: “If you don’t see results in 30 days, we’ll refund every penny. No questions asked!”
9. Add a Strong Call to Action (Tell Them EXACTLY What to Do!)
If you don’t tell them what to do next, they won’t do anything.
Your CTA should be clear, bold, and urgent.
- Use action words (“Get Instant Access!”)
- Create urgency (“Limited spots available!”)
- Make it easy to click (Big, bold buttons!)
Example: “Click below to get started NOW and watch your business explode!”
10. Create a Sense of Urgency (FOMO is Real!)
People act fast when they think they might miss out.
Scarcity and urgency make people take action now, not “someday.”
- Use limited-time bonuses
- Show a countdown timer
- Mention limited spots
Example: “Only 10 spots left at this price! After that, the price doubles!”
Sales Pages vs. Landing Pages: What’s the Difference?
A sales page is designed specifically to sell a product or service, while a landing page is used to capture leads or drive a specific action (like signing up for a freebie). The key difference? A sales page is focused on conversion, while a landing page is often a step before the sale.
- Sales Page: Persuades visitors to buy, often long-form
- Landing Page: Collects emails, registrations, or leads
- Goal: Sales pages = sales. Landing pages = engagement.
Think of a landing page as a friendly handshake and a sales page as a firm close.
What Does a Good Sales Page Look Like?
A great sales page is clear, persuasive, and visually appealing. It should:
- Have a strong headline and subheadline
- Use high-quality images and compelling copy
- Feature testimonials, social proof, and an irresistible offer
If your sales page is confusing, cluttered, or dull, visitors will bounce before they even read your offer!
When Do You Need a Sales Page?
If you’re selling a product, service, or membership online, you need a sales page. Period.
- If you want to convert traffic into paying customers
- If you’re launching a new offer and need a dedicated space
- If you’re running ads and need a focused conversion page
Without a sales page, you’re leaving money on the table!
FAQ: About Sales Pages
1. What is a sales page?
A sales page is a standalone web page designed to sell a product or service. It persuades visitors to take action, like making a purchase or signing up for an offer.
2. How is a sales page different from a landing page?
A sales page focuses on making a sale, while a landing page is designed to collect leads or encourage a specific action before a sale happens.
3. How long should a sales page be?
It depends on what you’re selling! High-ticket offers usually need longer sales pages, while low-cost products can have shorter ones.
4. What makes a sales page effective?
An effective sales page has a strong headline, compelling copy, social proof, a clear offer, and a powerful call to action.
5. When do I need a sales page?
If you’re selling a product, course, membership, or service online, you need a dedicated sales page to convert visitors into buyers.
A Shortcut to Your Online Business Sales Page Success!
Now you know the 10 powerful steps to create the perfect online business sales page that actually converts! But let’s be real—knowing is one thing, doing it right is another.
Want a shortcut? Our Complete Copywriting Course walks you through every detail, so you can create a high-converting, cash-generating sales page in record time.
Maku Seun is a direct-response marketer and copywriter. He helps brands boost sales through proven direct-response digital marketing strategies, generating over $1.2 million for his clients.