If you’re a business owner and you’re asking if your online business needs a sales page, the answer cannot be simpler than this.
Yes, you do.
Imagine you have a product or service. And let’s assume you have a website (because who doesn’t have a website in this age and time?)
But if your website only talks about you and your company instead of your products and services and how they can help your customers, you’re leaving money on the table.
Your website should have a dedicated page for your products or services where you send your visitors to.
This way, they can make purchases or call to make inquiries about your services and products.
The point is,
All your products and services should have a dedicated page with compelling and persuasive copywriting to get your visitors to take a specific action.
Your dedicated product page can make your visitors make a purchase, leave their email addresses, or make a phone call.
Whatever the specific action you want your visitors to make, it is almost impossible if you don’t have a compelling copy to gently nudge the visitor towards taking the action.
That’s where a copywriter comes in
A copywriter will help you craft the type of message that will increase the number of people who will take the specific action you want them to take.
The thing is,
You can write the sales message for your products and services by yourself but you’ll have to understand that you can’t write a more compelling copy than the copywriter whose career is copywriting.
Plus, you’ll need the time to focus more on your business sales and profits.
That’s why it’s important you hire a copywriter for your online business.
It’s not only on the website
Yes, you need a sales page for your products and services on your company website, but you also need to nurture your leads.
Your leads are people who have feigned interest in your company and what you offer and have indicated by giving you their email address.
Then you nurture these leads by periodically sending them emails and promoting your offers to them.
This is another thing a copywriter can help you with.
There are many types of copywriters out there and depending on what you need, there’s a copywriter for it.
Here are some types of copywriters every business needs
Sales copywriting (These are direct response copywriters and this is my specialty)
SEO copywriting: They write blog posts and product descriptions for your business.
Web content: These are mostly posts and articles for social media.
Technical, creative, and PR copywriters.
Depending on your needs, you’ll have to choose a copywriter who focuses on that style of copywriting.
To take things further,
If you find a specific type of copywriter who also specializes in a niche, you’ll make better sales for your online business.
Does your online business need a sales page?
And you’ll need a good copywriter to craft the type of copy that’ll boost conversion for your online business.
You also need to understand that experienced copywriters are not cheap.
You’ll have to make a sizable investment.
This way, you get what you pay for.
But before you hire a professional copywriter, do your homework.
Ask for their portfolio and see if you like their writing style.
If you do, then go ahead and work with them.
If you don’t, keep looking for the copywriter who suits your business.