Pain Points: How to Find and Solve Your Customers’ Problems

Pain Points

Pain points make people wealthy.

Obviously, not the people who feel the pain. 

But as a business owner, discovering your customer’s pain points is how to start a good business. 

And having knowledge of sales and marketing, including copywriting, will make that business a massive success.

Today, we’re going to talk about pain points in business, how to identify those pain points, and finally, how to use the information you get to make some sweet cash.

Let’s begin: 

What Are Pain Points in Business?

First things first, what exactly are pain points?

Imagine them as those tiny but persistent pebbles in your customer’s shoes.

They’re the issues, irritations, and inconveniences that are gnawing away at your target audience.

These are the little roadblocks that stop them from breezing through life with a grin.

And here’s the exciting part:

Your business can be the hero that swoops in and removes these pebbles!

In other words, pain points are opportunities in disguise.

When you understand your customers’ pain points, you can tailor your products or services to provide the solutions they crave.

And trust me, solving these problems is the secret sauce for creating a tribe of loyal, lifelong customers.

How to Identify Your Customer’s Pain Points

Imagine you’re an explorer on a quest for hidden treasure, except this treasure is your customer’s pain points. Here’s how you can go on this thrilling journey:

1. Talk to Your Customers

Start by having a heart-to-heart with your customers.

Strike up conversations, send surveys, or host focus groups.

Ask open-ended questions like, “What’s the most frustrating thing about XYZ?”

The answers you receive are your treasure map to the pain points.

2. Check Out Online Reviews and Social Media

Hitch a ride on the digital bandwagon.

Dive into online reviews, comb through social media chatter, and see what customers are complaining about or praising.

Those comments and likes can be little “X marks the spot” hints leading you to their pain points.

3. Study Your Competitors

Your competitors are like fellow explorers on this journey.

Study what they’re doing and what they’re not doing.

By understanding where they excel and where they fall short, you can spot gaps in the market where your solutions can shine.

4. Create Buyer Personas

Imagine your ideal customer.

What are their daily challenges and aspirations?

Creating detailed buyer personas can help you visualize your audience’s needs and tailor your products or services accordingly.

5. Data Analytics

Embrace the power of data.

Analyzing website traffic, conversion rates, and customer behavior can reveal patterns that point directly to pain points.

Use tools like Google Analytics to unlock this treasure trove of information.

A Pain Point for Every Business

But, you may wonder, can every business really find and solve pain points? Absolutely!

Whether you’re a tech startup or a mom-and-pop bakery, there are pain points just waiting to be discovered.

Let’s look at some real-world examples:

1. The Tech Startup

Meet Alex, a young entrepreneur launching a brand-new app.

Alex knows that people often feel overwhelmed by the multitude of apps on their phones.

His solution?

An app that acts as a personal digital assistant, decluttering and simplifying users’ lives.

The pain point here is app overload, and Alex’s app provides a solution.

2. The Local Bakery

Now, let’s visit Maria’s bakery.

Maria noticed that her customers often skipped the morning pastries because of long wait times.

The solution? A pre-order and pickup service to save customers time.

The pain point? Morning rush-hour chaos.

The point is, no matter your business, there’s a pain point to discover and fix.

The Magic of Empathy

Remember that finding pain points isn’t just about data and statistics; it’s also about empathy.

Empathizing with your customers’ struggles, big or small, is the secret ingredient in your pain point-solving recipe.

Put yourself in your customers’ shoes. Feel what they feel. Understand their frustrations, hopes, and dreams.

It’s like developing a superpower for solving problems.

When your customers sense that you genuinely care about their well-being, they’re more likely to become loyal fans.

How to Solve Pain Points

Now that you’ve discovered those elusive pain points, it’s time to put on your superhero cape and start solving them.

Here’s how you can work your magic:

1. Innovate and Create

Innovation is the name of the game.

Use your creativity to create products or services directly addressing your customers’ pain points.

Think of it as inventing the perfect tool to remove those pebbles from their shoes.

2. Simplify the Complex

If your customers’ pain points are a bit complex, simplify the process.

Remember, the easier you make their lives, the more they’ll love you for it.

Make your solutions user-friendly and straightforward.

3. Educate and Communicate

Sometimes, customers may not even know that there is a solution to their problems and pain points.

That’s where education and communication come in.

Use your marketing efforts to not only promote your products but also to inform your customers about how you’re making their lives better.

One way to do this is to be great at copywriting.

That’s where signing up for my weekly newsletters would greatly help you out. 

4. Exceptional Customer Service

Outstanding customer service is like a warm hug for your customers.

Address their concerns promptly, go above and beyond to help, and make sure they feel valued.

This personal touch can turn even the most frustrated customer into a lifelong advocate.

What Are The 4 Main Pain Points?

Let’s break down the four main pain points that people commonly face.

1. Time Troubles

Time, as they say, is money, and it’s a pain point we all feel at some point.

Imagine the frustration of waiting in long lines, dealing with slow websites, or waiting for a late friend.

In the business world, this pain point can be a goldmine for those who can offer quick and efficient solutions.

Solving Time Troubles: Businesses can offer faster service, streamlined processes, and time-saving technologies.

Think of Amazon’s one-click ordering or the speedy checkout at your favorite drive-thru.

2. Money Matters

Money makes the world go ’round, but it can also be a major pain point.

We all want to make our hard-earned cash go as far as possible.

Whether it’s high prices, hidden fees, or the struggle to save, financial concerns are among the most common pain points.

Solving Money Matters: Businesses can ease the pain by offering competitive pricing, clear cost breakdowns, or budget-friendly options.

Banks, for instance, have started offering mobile apps that help customers track their spending and savings.

3. Health Hassles

Health is wealth, they say.

When our health suffers, it becomes a glaring pain point.

This can be physical, mental, or emotional.

From illness and stress to a lack of access to healthcare, health hassles are something we all experience or worry about.

Solving Health Hassles: Businesses can provide health-related solutions, such as affordable healthcare services, wellness programs, or stress-reducing products like meditation apps.

Companies like Headspace or Peloton have tapped into this pain point effectively.

4. Information Overload

Today, we’re bombarded with information 24/7.

It’s overwhelming!

Finding the right information, staying updated, and avoiding the confusion caused by information overload are universal pain points.

Solving Information Overload: Businesses can simplify information, create user-friendly platforms, and offer personalized recommendations.

Search engines like Google use algorithms to provide relevant search results, reducing the pain of information overload.

How to Get Your Sales Message to the Right Audience

Alright, we’ve talked a lot about finding and solving pain points, but how do you make sure your message gets out there?

This is where SEO (Search Engine Optimization) comes into play.

1. Use Keywords

If you’re not running ads to your sales messages, you will have to depend on organic reach.

The keyword is your ticket to the top of search engine results.

Use them naturally in your content, including your headings, subheadings, and body text.

But remember, don’t overdo it; Google doesn’t like keyword stuffing.

2. High-Quality Content

Google loves high-quality content, and so do your readers.

Write engaging, informative, and well-structured content.

When people find your content helpful, they’ll stay longer on your page, which tells search engines that your page is valuable.

3. Mobile Optimization

In this world of mobile craze, make sure your website is mobile-friendly.

Google considers mobile optimization as a ranking factor, and it makes sure that your content reaches a broader audience.

4. Page Speed Matters

No one likes a slow website.

Faster-loading pages not only make for a better user experience but also get a thumbs-up from search engines.

Compress images, use content delivery networks (CDNs), and optimize your site’s code to improve loading times.

5. Backlinks

Building backlinks from reputable websites to your content can boost your search engine ranking.

The more other websites trust and link to your content, the more valuable search engines consider it to be.

The Power of Engagement

Getting people to visit your website is one thing, but keeping them there is another.

Engage your readers, and they’ll be more likely to stick around, trust your advice, and become your customers.

Here are some tips:

1. Visual Content

Use images, infographics, and videos.

Visual content not only breaks up long paragraphs but also makes your content more shareable on social media.

2. Tell Stories

People love stories.

Sharing anecdotes and real-life examples can make your content relatable and memorable.

3. Interactivity

Engage your readers with quizzes, polls, or interactive tools related to the pain points you’re discussing.

Interactive content encourages participation and keeps visitors on your site longer.

4. Use a Conversational Tone

Remember, we’re having a friendly conversation here.

Use a conversational tone to make your readers feel like you’re talking directly to them.

It’s like inviting them over for a cup of virtual coffee.

Never Stop Learning

Nothing stays static in business.

Your customers’ pain points can evolve, new competitors can emerge, and technology can change the game.

That’s why it’s essential to keep learning and adapting.

1. Feedback Loop

Create a feedback loop with your customers.

Regularly ask for feedback, and listen to their suggestions and concerns.

This not only shows that you care but also keeps you informed about new pain points as they arise.

2. Keep an Eye on Trends

Stay updated on industry trends, technological advancements, and the latest developments in your field.

Being aware of emerging issues and opportunities can give you a competitive edge.

3. Competitor Watch

Just as you did at the beginning of your journey, keep an eye on your competitors.

What are they doing now? Are they solving new pain points?

You might discover new opportunities by monitoring their strategies.

How to Use Your Customers Pain Points to Write a Compelling Sales Copy

Crafting a compelling sales copy that addresses your customers’ pain points is a powerful way to connect with your audience and improve conversions.

Here’s a template for writing sales copy that does just that:


Grab their attention and immediately address the primary pain point. Use a headline that speaks to their problem, creating curiosity and urgency.

Example: “Tired of Wasting Hours on Household Chores? Discover the Ultimate Time-Saving Solution!”


Empathize with their pain point and set the stage for your solution. Let them know they’re not alone, and that you understand their struggle.

Example: “We get it. Keeping your home clean and tidy can be an endless, time-consuming battle. But what if we told you there’s a way to free up your time and enjoy a spotless home without lifting a finger?”

Define the Pain Point

Dive deeper into the customer’s problem, making them feel like you truly understand their frustration.

Example: “You’re constantly juggling work, family, and social commitments. The last thing you want is to spend your precious free time scrubbing floors, dusting, and doing laundry.”

Introduce the Solution

Now, reveal your product or service as the answer to their pain. Tell them how it directly addresses and removes their specific problem.

Example: “That’s where our revolutionary cleaning service, ‘EasyClean,’ steps in. We’re here to give you back the hours you’ve been missing, without sacrificing the cleanliness and comfort of your home.”

Benefits Over Features

Focus on the benefits they’ll get from your solution. Explain how it will make their lives better and easier.

Example: “With ‘EasyClean,’ you can say goodbye to the never-ending to-do list. Spend more quality time with your loved ones, enjoy your hobbies, or simply relax without worrying about the mess.”

Social Proof

Share testimonials, reviews, or case studies from satisfied customers who have had their pain points resolved by your product or service.

Example: “Just listen to what Sarah had to say: ‘EasyClean has transformed my life! I finally have time to pursue my passions, and my house has never been cleaner.'”

Show Why Your Solution is Unique

Explain why your solution is different from others on the market. What sets it apart and makes it the best choice?

Example: “‘EasyClean’ uses cutting-edge technology and highly trained professionals to provide a level of service that’s unmatched. We’ve redefined the cleaning industry, and we’re proud of it!”


Create a compelling offer or incentive that encourages them to take action now. Make it time-sensitive or exclusive to create a sense of urgency.

Example: “Act today, and you’ll receive an exclusive 20% discount on your first ‘EasyClean’ service. But hurry, this offer won’t last long!”

Call to Action

Clearly instruct them on what they need to do next. Use action-oriented language.

Example: “Don’t let the burden of household chores steal any more of your precious time. Click the ‘Get Started’ button now and experience the freedom ‘EasyClean’ can offer!”

Reinforce Benefits

Remind them of the benefits they’ll enjoy once they take action.

Example: “Imagine the satisfaction of coming home to a sparkling clean house without lifting a finger. ‘EasyClean’ is your ticket to a simpler, more enjoyable life.”


Provide assurance and reduce risk by offering a money-back guarantee or satisfaction promise.

Example: “We’re so confident that ‘EasyClean’ will change your life that we back it with a 100% satisfaction guarantee. If you’re not thrilled with our service, we’ll refund your money, no questions asked.”


Express excitement about helping them solve their pain points and how they’ll benefit from taking action.

Example: “We can’t wait to make your life easier and more enjoyable. Say goodbye to household chores and hello to free time! Click ‘Get Started’ now, and let’s get you on the path to a happier, stress-free life.”

Remember, the key to compelling sales copy is making your customers feel seen and understood while presenting a solution that genuinely addresses their pain points.

The Final Word

This journey is a never-ending one, but the rewards are infinite: loyal customers, a thriving business, and a fulfilling sense of making a real difference in people’s lives.

Just remember, finding and solving pain points is a mix of science and art, data and empathy.

Keep your customers at the forefront of your mind, and your business will be the knight in shining armor, ready to conquer their challenges, one pain point at a time.

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Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.