But the trick is to know how to apply the tips of persuasive writing to your sales letters.
This is where many copywriters falter.
Persuasive copywriting tips
1. Appeal to emotions
People buy with emotions and try to justify their purchase using logic. And as soon as you know this, you will do things differently when writing copy.
There are many words out there that spark a particular emotion in your copy.
Find out what those words are and sprinkle them when writing copy.
But first, you must know what emotion you’re trying to arouse.
Is it anger, fear, excitement, or frustration?
Find the words that arouse those emotions and use them in your copy.
2. Tell stories
Telling stories is a great way to hold the attention of your prospect.
Good marketers use stories in their copy all the time.
But you must ensure that your story ties to the message of the copy.
There’s no use telling a story and jumping into the offer that has nothing to do with the story you just told.
3. Speak the language of the prospect
You have to speak in the language your prospect can relate to so that she understands that you know what she’s going through and are not just trying to make money off her.
And for you to be able to do this, you must research your prospect.
Sometimes you may be given a project to write a letter for an audience you know nothing about.
If you run to your laptop and start pouring out words because you think you’re a copywriter, your copy will flop massively.
The first thing you must do is research your prospect.
Learn how they think and speak. Learn their lingo, find out what makes them tick and once you do this, you’ll be able to craft the type of letter that will make them beg to give you their money.
4. Convey authority
People want to do business with people who they know or feel are competent and know what they are doing.
If you come across as an amateur, nobody will want to do business with you.
You have to show your prospect that you’re an authority in that field and you know what you are saying.
Make them feel like you’re the best option when it comes to solving their problems.
5. Use triggers
A trigger is a tool for persuading, motivating, and influencing a prospect to make a purchase. – Joe Sugarman
There are many triggers out there but you should try focusing on one in particular, exclusivity.
This is where you make the buyer feel like only a few people like himself can own the product. The best way to do this is to offer the product with limited availability. This will make the buyer feel special.
6. Sell the fear
Fear is one of the most effective tools for selling.
If you’re selling security, then telling people to buy your stuff so armed robbers won’t come at night and murder your whole family is a massive motivator to make the customer purchase your product.
This example might be a little extreme but you get the point.
7. Use power words
They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Authors, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action.
My favorite power words to use when nudging a reader to take action are “best,” “new,” and “now.”
And I’m not the only one.
So if you’ve got a new product, and you know that it’s the best on the market, tell your buyers—and give them a reason to get it immediately.
8. Raise and resolve objections
No doubt your customers will have some objections.
Instead of waiting for them to email you their objections (which never happens) why not address those objections head-on in your copy.
This way it will seem like you’re in their head having the conversation with them.
A great way to do this is to have an FAQ section at the bottom of your copy to resolve their objections.
Another way to get it done is to subtly resolve any objections they may have throughout your copy.
These are some of the best persuasive copywriting tips you should use when writing copy for a client or for yourself.
Learn them and use them to increase your sales and profits.