Powerful words to make people buy your products and services? What a powerful concept… if it’s true.
The good news is, it is. Especially these words.
Here are some of the most powerful words to make people buy your products and services.
These are magic words you can use in your copy to spur the reader to take the specific action you want.
When you use this word in your copy, it makes the reader feel like you’re talking to him or her directly.
It’s almost like you’re pointing a finger at the reader and talking directly to him through their device screen.
So when writing copy for your business, write as if you’re talking directly to the reader.
And this can be accomplished by using the word “you” in your copy.
Using this word gives your customer a compelling reason to take action.
Even if you don’t have a specific reason, using because in your copy can increase your conversion rate.
Nowadays everybody wants things done fast.
Everyone is in a hurry.
Therefore if you use the word fast in your copy, telling people that they’ll get the result fast, your conversion ratio will be higher.
When you use the word guarantee in your copy, you’re assuring your customer that they’ll get the result you promise and that they’ve made the right choice in doing business with you over your competition.
When you use limited in your copy, you’re telling the reader that your product or service will be gone soon.
It means they can miss out on what you’re offering them if they fail to take action today.
And since most people fear missing out on things, your conversion rate will be higher.
Nobody likes hard and complicated things.
This means that if you let the reader know that your product or service is easy to use by using the words easy and simple throughout your copy, they’ll be more likely to purchase from you instead of your competition.
Life is already complicated as it is and making your customer will thank you for making it easier on them.
People want to know that they’re getting value for their money. They want to see proof that what you’re promising actually works.
Therefore you should include testimonials in your copy where you can.
And make sure those testimonials are real.
People like free things.
Therefore when you use ‘discount’ or ‘sale’ in your copy, it will catch the eye of your customers.
The logic behind offering discounts and sales is to increase the desirability of your product.
You’re basically telling them to buy more for less.
Another powerful word to make people buy what you’re selling.
We all love free stuff, including you.
So you should give stuff away from time to time as an incentive to people who choose to do business with you.
It can be anything from a free pen, mug, or t-shirt (for offline purchases) and a free ebook or software for online purchases.
People don’t like missing out on important things, so use “important” from time to time when writing your sales copy.
When you do, you can be sure that most of your target audience will stop and pay attention to whatever message you’re trying to get across.
Do you want to be left behind on the latest trend or news? No!
People want to take advantage of the newest products and services that could help them improve their lifestyle.
So, include the word ‘new’ – new technology, new information, and so on in your copy and your conversion rate will surely increase.
This is an emotive word.
ALWAYS use emotional words in your copy when writing a sales copy for one of your products or services.
Because people buy with emotions.
An emotional copy will always close more sales than one filled with facts and figures.
This implies that there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.
This word helps increase the conversion of any sales copy.
So, if your copy is not converting as well as you’d want, go through it and add discover to the headline of your copy.
After that, come back to this website and thank me.
If you don’t tell your customers to act now, chances are they’ll procrastinate on making the purchase.
Give them an incentive to act now like they’ll get special bonuses if they act now.
Or, they’ll miss out if they don’t act now.
This is closely related to the testimonial.
It shows your customers that your product is tried and true and that it delivers on its promises.
Selling online requires using the right words that get customers to act.