Looking to improve the sales of your online course. Discover the sales page copywriting tips for course creators that will help you convert more visitors into clients.
Creating a sales page that converts visitors into students isn’t rocket science. With the right approach, you can create sales copy that speaks directly to your ideal students and motivates them to enroll in your course.
Why Your Sales Page Matters
Your sales page is often the final step before someone decides to buy your course. It needs to:
- Connect with your potential students
- Show them you understand their problems
- Convince them your course is the solution
- Make them feel confident about hitting that “buy” button
The difference between a good and great sales page can double or even triple your course sales.
Know Your Audience Before Writing a Word
Before you type a single word of copy, you need to understand who you’re talking to.
Who are your ideal students?
Ask yourself:
- What problems do they face?
- What do they want to achieve?
- What has stopped them from solving this problem before?
- What words do they use to describe their struggles?
When you write copy that makes readers think “this person gets me,” they’re much more likely to trust that your course can help them.
The Must-Have Elements of Your Course Sales Page
Here are elements your sales page must have if you want to sell more courses:
1. A Headline That Grabs Attention
Your headline needs to stop scrollers in their tracks. It should focus on the big benefit your course delivers.
Examples:
- “Learn to Paint Watercolor Landscapes in Just 2 Weeks”
- “Master Facebook Ads and Double Your Business Revenue”
Your headline is the most important part of your page – if it doesn’t work, nothing else matters.
2. Share Your Understanding of Their Problem
Show that you understand what they’re going through. Talk about:
- The frustrations they face
- How it makes them feel
- What happens if they don’t solve this problem
- Why other solutions haven’t worked
3. Introduce Your Course as THE Solution
Now transition to how your course solves these problems:
- What your course covers
- How it’s structured
- Why your approach works
- What makes it different from other courses
Don’t just list features – explain how each part of your course helps solve a specific part of their problem.
4. Build Your Credibility
Why should they trust you to teach this topic?
- Your experience
- Your results
- Success stories from past students
- Any relevant credentials
5. Show Proof It Works
Nothing sells better than proof. Include:
- Testimonials from past students
- Before and after results
- Case studies
- Screenshots of positive feedback
6. Address Their Concerns
What might stop them from buying? Address objections like:
- “I don’t have enough time”
- “I’m not sure I can do this”
- “It’s too expensive”
When you address concerns before they ask, you build trust and remove barriers to purchase.
7. Create a Strong Offer
Make your offer clear and compelling:
- What exactly they get (modules, bonuses, support)
- The price and payment options
- Any guarantees you offer
- Limited time incentives if applicable
8. End With a Clear Call to Action
Tell them exactly what to do next:
- “Click the button below to enroll now”
- “Join [Course Name] today and start [benefit]”
Make your button text action-oriented: “Enroll Now” or “Start My Journey” works better than “Submit” or “Click Here.”
Write in a Way That Connects
Here are a few more copywriting tips to help you write a compelling sales copy:
Keep It Conversational
Write like you’re talking to one person. Use “you” and “I” throughout your copy.
Your sales page should feel like a conversation, not a lecture.
Focus on Benefits, Not Just Features
Don’t just say: “This course has 6 modules and 24 videos.”
Instead say: “In just 6 weeks, you’ll master the exact skills you need to [achieve specific result], with step-by-step video lessons you can follow at your own pace.”
Use Simple, Clear Language
- Avoid jargon and technical terms
- Use short sentences and paragraphs
- Break up text with bullet points and headings
Test and Improve Your Sales Page
Once your page is live:
- Ask for feedback from people in your target audience
- Track your conversion rate
- Test different headlines and calls to action
- Review comments and questions from potential buyers
Your sales page is never truly finished – keep improving it based on feedback and results.
Ready to Write Your Course Sales Page?
With these principles, you can create a sales page that connects with your audience and converts visitors into students.
Remember that great sales copy isn’t about fancy words or clever writing tricks. It’s about understanding your audience deeply and showing them clearly how your course will improve their lives.
Start by focusing on your audience’s needs, then use this structure to guide your writing process. Before long, you’ll have a sales page that does the selling for you, allowing you to focus on what you do best: creating amazing courses and helping your students succeed.
But if you don’t have the time, and you want a compelling sales page in 2 days, contact us today.