Did you know businesses with professional copywriting see up to 200% more conversions? If you’re not hiring a copywriter, you’re leaving money on the table. Here are 20 reasons you should hire a copywriter to skyrocket your online sales!
1. Your Website Will Stop Being a Ghost Town
Your website is your digital storefront. But if it’s not engaging, visitors will bounce faster than a rubber ball. A copywriter crafts words that grab attention and keep people hooked.
Why does this matter? Because 55% of visitors spend less than 15 seconds on a website. You need to make every second count!
How do you fix it? A copywriter will create compelling headlines, persuasive product descriptions, and clear calls-to-action (CTAs) that guide visitors to buy.
For example, imagine your homepage saying, “Welcome to our store!” vs. “Discover the Secret to Flawless Skin in Just 7 Days!” Which one would you click?
2. You’ll Speak Your Customer’s Language
Ever read something and thought, “This just doesn’t get me”? That’s what happens when businesses don’t connect with their audience.
A copywriter dives deep into your customer’s mind. They know their pain points, desires, and even the words they use every day.
Why is this important? Because people buy from brands they feel understand them.
How does it work? A copywriter uses emotional triggers like “fear of missing out” (FOMO) or “desire for transformation” to make your message irresistible.
For instance, instead of saying, “Buy our shoes,” a copywriter might say, “Step Into Confidence: Walk Taller, Feel Stronger.”
3. You’ll Save Time (and Sanity)
Running a business is hard enough without worrying about writing blogs, emails, and ads.
Time is money. The hours you spend struggling with words could be spent growing your business.
How does hiring a copywriter help? They take the writing burden off your shoulders, delivering polished content that works while you focus on what you do best.
4. Your SEO Game Will Improve
Google loves great content. But writing SEO-friendly copy isn’t just about stuffing keywords. It’s an art.
Why does SEO matter? Because 75% of users never scroll past the first page of search results. You need to be there!
How does a copywriter help? They weave keywords naturally into your content, optimize meta descriptions, and structure your site for maximum visibility.
For example, instead of awkwardly forcing in “reasons you should hire a copywriter,” they’ll make it flow like, “Here’s why hiring a copywriter is the best decision for your business.”
5. Your Emails Won’t End Up in the Spam Folder
Let’s face it: Most marketing emails are boring. A copywriter turns your emails into must-read messages.
Why is this crucial? Because the average ROI for email marketing is $36 for every $1 spent.
How do they do it? They write subject lines that pop, body copy that engages, and CTAs that drive action.
Imagine getting an email titled “50% Off Everything” vs. “Your Exclusive VIP Pass to Huge Savings Awaits!” Which one would you open?
6. Your Social Media Will Go Viral
Social media is noisy. A copywriter helps you stand out with posts that get likes, shares, and comments.
Why does this matter? Because 71% of consumers who have a positive experience with a brand on social media are likely to recommend it.
How do they make it happen? They create shareable content, witty captions, and posts that spark conversations.
For example, instead of posting, “Check out our new product,” they might write, “Your New Obsession Has Arrived—And It’s Life-Changing!”
7. You’ll Turn Browsers Into Buyers
A copywriter doesn’t just write—they persuade. They know how to turn casual visitors into loyal customers.
Why is this important? Because 96% of visitors aren’t ready to buy on their first visit. You need to nurture them.
How do they do it? They use storytelling, testimonials, and irresistible offers to build trust and urgency.
For instance, instead of saying, “Buy now,” they’ll say, “Join 10,000 Happy Customers Who Transformed Their Lives!”
8. Your Brand Will Have a Unique Voice
Generic content makes you forgettable. A copywriter gives your brand a personality that stands out.
Why does this matter? Because 64% of consumers say shared values are the main reason they trust a brand.
How do they create it? They develop a tone that matches your brand—whether it’s playful, professional, or bold.
Think of brands like Nike (“Just Do It”) or Apple (“Think Different”). Their voice is unforgettable. A copywriter can do that for you.
9. You’ll Avoid Costly Mistakes
Typos, grammar errors, and unclear messaging can hurt your credibility.
Why should you care? Because 59% of people won’t do business with a company that has poor grammar.
How does a copywriter help? They polish your content to perfection, ensuring it’s professional and error-free.
For example, “Your the best” vs. “You’re the best.” One letter makes all the difference!
10. You’ll Get More Bang for Your Ad Spend
Ads are expensive. A copywriter ensures every dollar you spend delivers results.
Why is this crucial? Because poorly written ads waste money and fail to convert.
How do they do it? They write ad copy that grabs attention, highlights benefits, and drives clicks.
Imagine an ad saying, “Buy our stuff” vs. “Unlock Your Best Life Today—Limited Time Offer!” Which one would you click?
11. Your Blog Will Become a Traffic Magnet
A blog is one of the best ways to attract visitors. But only if it’s done right.
Why does this matter? Because companies with blogs get 55% more website visitors.
How does a copywriter help? They create blog posts that are informative, engaging, and optimized for SEO.
For example, instead of a boring title like “Tips for Marketing,” they’ll write, “10 Marketing Hacks That Will Double Your Sales Overnight!”
12. You’ll Build Trust and Credibility
People don’t buy from brands they don’t trust. A copywriter helps you build that trust.
Why is this important? Because 81% of consumers say trust is a deal-breaker in their buying decisions.
How do they do it? They use social proof, case studies, and transparent messaging to show you’re the real deal.
For instance, “Our product is great” vs. “Rated 5 Stars by 1,000+ Happy Customers!”
13. You’ll Stand Out in a Crowded Market
Competition is fierce. A copywriter helps you differentiate your brand.
Why does this matter? Because 77% of consumers choose brands that stand out from the crowd.
How do they make it happen? They highlight what makes you unique and turn it into a compelling message.
For example, instead of saying, “We sell shoes,” they’ll say, “Step Into the Future: The Only Shoes Designed for Your Comfort and Style.”
14. You’ll Create Content That Converts
Not all content is created equal. A copywriter writes content that drives action.
Why is this crucial? Because content marketing generates 3x more leads than traditional marketing.
How do they do it? They focus on benefits, not features, and include clear CTAs.
For instance, “Our software is fast” vs. “Save 10 Hours a Week With Our Lightning-Fast Software!”
15. You’ll Master the Art of Storytelling
Stories sell. A copywriter weaves your brand’s story into every piece of content.
Why does this matter? Because stories are 22x more memorable than facts alone.
How do they do it? They use relatable characters, emotional arcs, and happy endings to connect with your audience.
For example, “We started in a garage” vs. “From Garage Dreams to Global Success: The Journey That Changed Everything.”
16. You’ll Get a Fresh Perspective
Sometimes, you’re too close to your business to see what’s missing. A copywriter brings a fresh set of eyes.
Why is this important? Because an outsider’s perspective can reveal opportunities you never noticed.
How do they help? They analyze your messaging, identify gaps, and suggest improvements.
For instance, they might say, “Your website doesn’t explain why you’re better than competitors. Let’s fix that!”
17. You’ll Stay Consistent Across All Platforms
Inconsistent messaging confuses customers. A copywriter ensures your voice is the same everywhere.
Why does this matter? Because consistent branding can increase revenue by 23%.
How do they do it? They create a style guide and apply it to every piece of content.
For example, your Instagram, website, and emails will all sound like they’re coming from the same brand.
18. You’ll Turn Features Into Benefits
Customers don’t care about features—they care about how those features improve their lives.
Why is this crucial? Because benefit-driven copy increases conversions by up to 30%.
How does a copywriter do it? They translate technical jargon into simple, relatable benefits.
For instance, “Our blender has a 1000-watt motor” vs. “Make Smoothies So Smooth, You’ll Think They’re Magic!”
19. You’ll Build Long-Term Relationships
A copywriter helps you create content that keeps customers coming back.
Why does this matter? Because retaining customers is 5x cheaper than acquiring new ones.
How do they do it? They write newsletters, follow-up emails, and loyalty programs that nurture relationships.
For example, “Thanks for your purchase!” vs. “Welcome to the Family! Here’s a Special Gift Just for You.”
20. You’ll Future-Proof Your Business
The digital world is always changing. A copywriter keeps your content fresh and relevant.
Why is this important? Because outdated content can hurt your credibility and rankings.
How do they help? They stay on top of trends, update your content, and ensure it aligns with current best practices.
For instance, they’ll rewrite old blog posts to include new keywords and insights.
Conclusion: Ready to Transform Your Business?
If these 20 reasons you should hire a copywriter have convinced you, it’s time to take action. But why stop there? Learn the secrets of copywriting yourself with our Complete Copywriting Course! Whether you want to write your own copy or just understand what makes it work, this course is your golden ticket.
Don’t let your business fall behind. Enroll today and start turning words into wealth!