A sales copywriter is someone who specializes in writing copy for businesses that sells their products and services.
Sales copywriting is the act of writing to persuade the reader to take a specific action, usually to buy a product or service.
This is the bedrock of all businesses.
Since all businesses need sales, and to sell something to someone you have to convince them to buy, then your business needs a good, persuasive copy.
This is the purpose of this article.
Rules a sales copywriter must follow
1. Use a formula
There are many copywriting formulas out there.
And once you find the one that is best for you, and you master how to use it, you will not have a problem writing a sales copy that converts.
The most popular formulas are the AIDA and PAS formulas.
PAS = Problem, Agitation, Solution
2. Sell the sizzle, not the steak
Wow, this statement is as old as copywriting itself.
Even Ted Nicholas used it.
But it still stands true.
And what this statement means is that you should sell the benefits of the product, not the product itself.
So, instead of saying you have a black shoe for sale.
You say you have a shoe that the customer doesn’t have to clean constantly.
You see how the first statement only talks about the shoe while the second statement talks about how having the shoe helps the customer.
Sell the benefits, not the features.
3. Be specific
Sales copywriting converts well when the sales copywriter uses specific numbers in the copy.
So, instead of saying you sold over 1000 products last month, be more specific and give the customer the exact amount you sold.
For example, “Using our sales copywriting techniques, we sold 1,472 pairs of shoes last month“.
Specificity increases the believability of your sales copy.
4. Add power words to your sales copy
What are power words?
The reason they are called power words is that they are so persuasive that people who read them simply can’t go past them without being influenced in one way or the other.
Below are some examples of power words:
5. Use a conversational tone
Do you remember how you talk to your friend in a bar or on your couch in the sitting room?
That’s how you should write all your sales copy.
Because the minute you start writing your sales copy like a presentation, you will lose your reader.
Also, keep your reading level at the eighth-grade level, at most.
This is so that people can easily understand what you are saying.
Also, some important ways to make your sales copy easier for the reader is to follow these tips:
- Break sections of your copy into bullet points
- Emphasize important words by making them bold or in italics.
- Use short sentences and paragraphs
- Include headings and subheadings
- Leaving enough whitespace on your sales copy
Copywriting doesn’t have to be hard
If you follow these simple sales copywriting techniques, you will continuously produce high converting sales copies whenever you write.
Copywriting is a science that focuses on entering the head of your customer and joining the conversation already going on there.
Once you learn how to do this, you are on your way to becoming an expert sales copywriter.