Ultimate Sales Page Blueprint To Sell Anything

Sales Page Blueprint: How To Write An Effective Sales Letter

Are you a business owner looking for the sales page blueprint to sell more of your products or services?

Today you’ll discover the secret of a high-converting sales page that’ll get you more leads to your online business.

1. Know your target audience

If you don’t know who is supposed to buy your courses, or who your course is for, there’s no way you’ll make a sale.

If I want to lose weight at the moment and you give me a drug for headaches, you won’t get a sale from me.

Research your audience before even creating the course.

Also, use this research to craft a high compelling sales copy that resonates with your audience.

This way, they’re more likely to buy from you.

2. Make your offer clear and concise

Don’t confuse your customers because a confused person rarely takes action.

If they don’t understand what your sales copy or product is about, they’ll click away from your site.

The first page your visitors see is the headline, make it crisp and clear.

3. Build a conversion funnel and optimize it

The sales page should represent part of your overall conversion funnel.

The funnel itself needs to be designed around your audience.

Optimize every segment of your conversion funnel so that, when visitors land on your sales page, they’re ready to convert.

They already have all the information they need to make a split-second decision.

4. What do you want your customer to do?

Create the perfect call to action.

Tell the customer exactly what to do.

Your CTA should be the answer to your headline.

Let’s say your headline reads “How to lose weight starting tonight”.

Your CTA should read “Lose Weight Starting Tonight”.

Test your CTAs, the more you test, the more optimized your CTA.

5. Use more than one CTA

On a long-form sales copy, using more than one CTA is okay, but let it not be too many.

However, they should all lead to the same conclusion.

This idea is to remind visitors why they’re on the sales page and reinforce the idea you’re trying to sell.

You shouldn’t cram 30 CTAs in your sales copy though, make sure you add content between them.

6. Simplify your sales copy

Simplicity is the new sophisticated.

Even your long-form sales copy should be easily digestible.

They should be presented in the easiest way possible.

Distill information down into as few words as possible. 

Get the big picture front and center so your visitors focus on it rather than the smallest details.

7. Learn how to write a sales copy that converts

You have to understand the art of persuasion when writing a sales copy.

Use an authoritative voice to tell people what you want them to do.

Focus more on the benefits of your product and courses instead of only features.

8. Test your headlines

Headlines can make or break your sales copy.

Because they’re the most commonly read parts of a sales copy.

9. Use social proof

Using social proof shows that your courses have worked for others.

This will improve the trust your reader has for you and this helps increase conversion.

Always use social proof like testimonials, people you’ve worked with, or links to in-depth case studies.

10. Offer a guarantee

Guarantees are great for conversion.

Your customer should feel like he is covered in case the product doesn’t deliver on its promise.

They should feel safe.

11. Add a sense of urgency

People have the fear of missing out.

If you use urgency in your sales copy and let your customer know that if he doesn’t make a purchase right now, he or she will miss out on the offer…. you’ll boost conversion.

12. Handle objections with an FAQ section

Customers have objections and questions going through their heads as they read your sales copy.

If you can address the objections inside the copy, that’s awesome.

But you can also accomplish the same by having an FAQ section at the end of your sales copy.

This FAQ  section will address most of their concerns and put their minds at ease.

Bonus: Hire a professional copywriter

You are a business owner but you don’t know how to write a sales copy. There are two options:

  1. You can learn how to write a sales copy which will take your time and let’s face it, your copy will be mediocre at best. It will take you a long time to write the type of sales copy that’ll generate more sales.
  2. Or, you can hire a professional copywriter who has years of experience writing persuasive sales copy and knows what makes people buy.

My advice to you, hire a professional copywriter

Unless you are not ready to make sales yet and you don’t mind waiting months before you get a sale.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.