Discover proven sales page copywriting tips for health and wellness coaches that convert visitors into clients. Learn how to write copy that sells your coaching services without sounding pushy.
Why Your Sales Page Copy Matters (More Than You Think)
Your website gets traffic, but clients aren’t booking calls. Sound familiar?
The problem isn’t your coaching skills. It’s your sales page.
The words on your sales page need to speak directly to your ideal clients. They need to connect with real people looking for health transformations. Your copy needs to show them you understand their struggles.
The Biggest Copywriting Mistakes Health Coaches Make
Here are the major copywriting mistakes health and wellness coaches make:
You’re talking about yourself too much.
Your potential clients care about one thing: “Can you help ME?” They want to know if you can solve THEIR problems.
Your certifications matter, but only AFTER you’ve shown you understand their challenges.
You’re not clear about what you offer.
People won’t book a call if they don’t know exactly what they’ll get from working with you. Vague promises of “better health” won’t cut it.
How to Write Sales Copy That Connects With Your Ideal Clients
Here are step-by-step ways to write a sales copy that connects with your ideal clients:
Start with their pain points.
What keeps your ideal clients up at night? Is it:
- Constant fatigue despite sleeping 8 hours?
- Weight that won’t budge no matter what diet they try?
- Overwhelming stress that’s affecting their health?
Talk about these problems in their words. Show them you get it.
Make them the hero of the story.
Your client is the hero. You’re just the guide who helps them reach their goals. Focus your copy on their journey and transformation.
Use clear, simple language.
Health jargon confuses people. Write like you talk. Simple words connect better.
The Perfect Sales Page Structure for Health Coaches
Use the tips below to create a perfect sales page for your health and wellness business:
1. Attention-Grabbing Headline
Your headline must speak directly to your ideal client’s biggest desire:
“Finally Sleep Through the Night Without Medication”
“End Emotional Eating Without Giving Up Your Favorite Foods”
2. Show You Understand Their Problem
Describe their current situation in detail. Make them feel understood.
“You’ve tried everything. Counting calories. Expensive supplements. Trendy diets. Yet you still don’t have the energy to play with your kids after work.”
3. Introduce Your Solution
Present your coaching program as the answer they’ve been searching for.
“The Whole Body Reset Program gives you a personalized nutrition plan that works with your body, not against it.”
4. Build Your Credibility
NOW you can talk about your training and experience. Keep it brief and focused on how it helps them.
5. Explain Your Process
Break down exactly how your coaching works. Remove the mystery.
“We start with a 90-minute assessment where we uncover your unique health patterns. Then we create your personal action plan with small, doable steps.”
6. Share Success Stories
Include brief stories from clients who’ve gotten the results your prospects want.
7. Address Objections
Answer the questions they’re thinking:
- “What if I’ve tried everything already?”
- “How is this different from other programs?”
- “Can I really fit this into my busy schedule?”
8. Make a Clear Offer
Spell out exactly what they get, the price, and how to get started.
9. Add Urgency
Give them a reason to act now. Limited spots. Bonus for early sign-ups.
10. Strong Call to Action
Tell them exactly what to do next. “Click the button below to book your free strategy session.”
Words That Sell Health Coaching Services
Use these power words in your copy:
Transform, renew, energize, revitalize, achieve, overcome, discover, unlock.
These words create feelings of possibility and hope.
Your Next Steps to Better Sales Copy
Look at your current sales page. Does it follow this structure? Does it speak directly to your ideal clients’ needs?
Rewrite your copy using these tips. Focus on your clients’ transformation, not just your credentials.
Remember: Great sales copy isn’t about convincing people to buy. It’s about showing the right people that you understand their problems and have a solution that works.
Your sales page should work for you 24/7, turning visitors into clients while you sleep!
Ready to grow your health coaching business? Start with your sales page copy. It might be the only thing standing between you and a full client roster.
Or if you need any help crafting a high converting sales page, reach out to us today.