A Simple Secret to Sell More Courses

Here’s one simple secret you can use to sell more courses online. It doesn’t even have to be a course. As long as you have a business, this simple secret will help you.

So, I use Twitter a lot.

And some of the big accounts I follow say that you should create polarizing content.

That means creating content that will hit the emotional button of your reader.

As a copywriter, that’s sound advice.

Then, they go further to say that it doesn’t matter if the emotion is good or bad…

Ed Latimore even says that negative posts get the most engagement.

This is where I have a problem,

Negative posts might get more engagement, but they will make your readers dislike you.

And if you’ve read “How to Win Friends and Influence People“, you’ll realize that one of the tips to win friends and influence people is to be liked.

Also, “Influence, the Science of Persuasion” also mentions that one way to influence and persuade anyone is to cultivate a likable personality.

sell more coursesSo, what’s my point?

If you ever want people to buy from you, they must first like you.

How can they like you?

Giving out valuable information to help them grow in life and business.

Don’t insult them in your posts.

Maybe it’s just me, (which it isn’t) but being liked will take you farther in life than being disliked.

And when it now comes to selling stuff online to people who have never seen you in person…

Being liked is crucial.

There was a time I applied the tips given by those people. I made some of my emails negative based.

Not only did I not get any sales, but some people unsubscribed.

I didn’t like that.

Likability is a strong psychological trigger, according to Robert Cialdini, that will make people do business with you.

Therefore, if you want to sell more courses online, make sure people like you.

The Complete Copywriting Course

Maku Seun is a freelance copywriter and direct response marketer. He helps digital marketers, coaches, and course creators boost sales by writing compelling sales copy which includes long-form sales letters, email copy, and website copy for their products and services. If you want him to write compelling sales copy for your business, click here.