Soft sell copywriting is a cool way to write that helps you sell stuff without being pushy.
In this post, we’ll dive into what soft sell copywriting is all about. We’ll look at why it’s important and how you can use it.
By the end, you’ll be a pro at writing copy that gently guides people to buy.
So, let’s jump in and explore the world of soft sell copywriting together!
What is Soft Sell Copywriting?
Soft sell copywriting is a gentle way to sell things. It’s all about being friendly and helpful. When you use soft sell copywriting, you don’t push people to buy right away. Instead, you give them useful info and let them decide on their own.
For example, imagine you’re selling a new phone. With soft sell copywriting, you might write about how the phone can make life easier. You’d talk about its cool features and how it solves problems. But you wouldn’t say “Buy now!” or use pushy words. You’d let the reader see why the phone is great without feeling pressured.
Why is Soft Sell Copywriting Important?
Soft sell copywriting is super important these days. People don’t like feeling pushed to buy things. They want to make their own choices. Soft sell copywriting respects that. It builds trust with your readers. When people trust you, they’re more likely to buy from you in the long run.
Let’s say you have a website that sells shoes. If you use soft sell copywriting, you might write blog posts about foot health or how to choose the right shoes. You’re helping people, not just selling to them. This makes readers like and trust you. Then, when they need new shoes, they’ll think of your site first. That’s the power of soft sell copywriting!
10 Key Points About Soft Sell Copywriting
Here are 10 great ways to soft sell your products or services without sounding pushy or salesly:
1. Focus on Benefits, Not Features
When you use soft sell copywriting, you talk about how your product helps people. Don’t just list what it does. Show how it makes life better.
To do this, think about your customer’s life. How does your product solve their problems? For example, if you’re selling a vacuum cleaner, don’t just say it has strong suction. Talk about how it saves time and keeps homes cleaner for families.
Let’s say you’re writing about a new blender. Instead of just listing its speeds, you might say: “Whip up healthy smoothies in seconds! Start your day right with quick, nutritious breakfasts that keep you full until lunch.”
2. Tell Stories
Stories are a big part of soft sell copywriting. They help people connect with your product. When you tell a story, readers can see themselves using what you’re selling.
To use stories, think about your customers. What kind of situations do they face? Create short stories that show how your product helps in those times. Keep the stories real and relatable.
For instance, if you’re selling a car, you might write: “Jane was always late for work because of traffic. Then she got our fuel-efficient car. Now she zips through backroads, saving time and gas. She even got a promotion for her improved punctuality!”
3. Use Emotion
Soft sell copywriting taps into feelings. People buy things based on emotions, then justify it with logic. So, your writing should make people feel something.
To add emotion, use words that paint a picture. Describe how people feel when they use your product. But keep it real – don’t go over the top.
Here’s an example for a cozy blanket: “Imagine curling up on a chilly evening, wrapped in warmth. Our soft blanket feels like a hug, melting away the day’s stress. You’ll feel safe, comfy, and ready to relax.”
4. Provide Value
In soft sell copywriting, you give before you ask. Offer useful info or tips related to your product. This shows you care about helping, not just selling.
To do this, think about questions your customers might have. Answer those questions in your copy. Give tips they can use even if they don’t buy right away.
For example, if you sell garden tools, you might write: “Want a greener thumb? Water your plants in the morning. This gives them all day to soak up the moisture. Your garden will thrive, whether you use our tools or not!”
5. Build Trust
Trust is key in soft sell copywriting. You want readers to see you as a helpful friend, not a pushy salesperson. This makes them more likely to buy from you later.
To build trust, be honest. Don’t make claims you can’t back up. Share real customer stories. If your product has a flaw, admit it. Then explain how you’re fixing it.
Here’s how this might look: “Our first batch of t-shirts shrank in the wash. We’re sorry about that. We’ve switched to pre-shrunk cotton, so our new shirts keep their size. Plus, we’ll replace any shirt that shrinks for free.”
6. Use Social Proof
People trust other people. In soft sell copywriting, you can use this by showing what others think of your product. This is called social proof.
To use social proof, share customer reviews or testimonials. You can also mention how many people use your product. If you’ve won awards, talk about those too.
For instance: “Join over 10,000 happy sleepers who use our mattress. Sarah from Ohio says, ‘I haven’t slept this well in years!’ Even Sleep Magazine gave us their ‘Best Comfort’ award.”
7. Create a Sense of Belonging
Humans like to be part of a group. Soft sell copywriting can tap into this by making customers feel like they’re joining a community.
To do this, use “you” and “we” in your writing. Talk about the kind of people who use your product. Make it sound like a club that readers want to join.
Here’s an example for a fitness app: “You’re not alone in your health journey. Join thousands of go-getters who use our app to crush their goals. Together, we’re creating healthier, happier lives. Ready to be part of our fit fam?”
8. Address Objections Softly
In soft sell copywriting, you deal with doubts before they become big issues. But you do it in a gentle way.
To handle objections, think about why someone might not buy. Then address those reasons in your copy. But do it as if you’re helping, not arguing.
For example, if you sell online courses: “Worried you don’t have time to learn? No problem! Our bite-sized lessons fit into even the busiest day. Just 15 minutes a day can change your skills and your life.”
9. Use Humor
A little laugh can go a long way. Humor makes your writing fun to read. It also helps people remember what you wrote.
To add humor, try a light joke or a funny comparison. But keep it clean and kind. You don’t want to offend anyone.
Here’s a humorous line for a pet hair remover: “Is your cat shedding like it’s trying to grow a twin? Our pet hair roller picks up fluff faster than your cat can make it. It’s like magic, but without the weird cat-cloning side effects.”
10. End with a Soft Call to Action
You still want people to take action. But you do it gently. Your call to action (CTA) should feel like an invitation, not an order.
To create a soft CTA, give options. Use phrases like “You might like” or “If you’re ready”. Make it easy to say yes, but okay to say no too.
For instance, at the end of an email about a new cookbook: “Ready to spice up your meals? You might enjoy browsing our new recipes. If you’d like, you can check out the cookbook here. No pressure – we’ll be here when you’re ready to cook up some fun!”
Final Thoughts
Soft sell copywriting is all about being helpful and kind. It’s a great way to connect with people and sell your stuff. Remember, the key is to focus on your reader. Think about what they need and how you can help. When you do this, you build trust and make sales in a friendly way.
As you practice this copywriting technique, keep it real and personal. Don’t be afraid to show some personality in your writing. The more human you sound, the more people will like and trust you. And that’s what soft sell copywriting is all about!
FAQ
Q: What’s the difference between soft sell and hard sell copywriting?
A: Soft sell is gentle and focuses on helping. Hard sell is pushy and focuses on quick sales.
Q: Can soft sell copy work for any product?
A: Yes! Soft sell can work for anything. It’s especially good for services and high-value items.
Q: How long should my soft sell copy be?
A: It can be any length. The key is to give enough info to be helpful, without being boring.
Q: Is soft sell copy only for written content?
A: Nope! You can use soft sell techniques in videos, podcasts, and even face-to-face sales.
Q: How do I know if my copywriting is working?
A: Look at engagement (likes, shares, comments) and long-term sales. Soft sell often takes time to show results.
Need Help with Soft Sell Copywriting?
Want to try soft sell copywriting but not sure where to start? We’re here to help!
Our team knows all about writing copy that connects and sells. We can help you create content that your readers will love.
Whether you need blog posts, emails, or web copy, we’ve got you covered.
Reach out today and let’s chat about how we can boost your business with soft sell copywriting!
