Today, you’re going to discover the most important part of writing a sales letter. The answer is shocking so strap up your seat belt.
Yesterday was a day of bad news.
First, I heard that Davido’s son, Ifeanyi, is dead.
Next was Takeoff, from the music group, Migos, who was shot in a bowling alley.
I don’t know if it’s because we are getting close to the end of the year.
Whether it is, or whether it’s not…
Please be careful out there.
I pray we all see 2023 in good health of mind and body.
That being said,
The most important part of writing a sales letter
I wouldn’t like to end this email without at least telling you what the most important part of a sales letter is.
Can you guess?
I think I should hold off on the answer until tomorrow.
Nah, you know what? I’ll tell you what it is now.
The most important part of your sales letter is not the headline, it’s not the lead, it’s not even your call to action.
The most important part of writing a sales letter is the research process.
Because without it, you’ll be writing for ghosts.
And ghosts don’t buy anything.
If you want to discover how to research before writing a sales letter, get the complete copywriting course.
You’ll see the best places to go to when doing your research and what to write in your sales letters to make them 100x more potent than anyone who didn’t research.