Want to know which words that sell can transform your conversion rates overnight? You’re about to discover the exact persuasive words that’ll make your offers irresistible.
What Are Words That Sell?
Words that sell are powerful persuasive terms that trigger emotional responses in your audience. They’re the difference between a bland sales message and one that compels action. You’ll find these words in everything from email subject lines to product descriptions.
Let me show you how mastering these words can transform your marketing results.
Why Are Words That Sell Important?
You might be wondering why certain words pack more punch than others.
Here’s the truth: your brain processes different words in unique ways. Some words trigger trust, while others spark urgency or desire.
Think about the last time you made an impulse purchase. Chances are, specific words influenced your decision.
Let’s dive into the best practices that’ll help you use words that sell effectively.
10 Best Practices for Using Words That Sell
Let’s discuss some of the best words that sell:
1. Use “You” and “Your” Frequently
“You” is the most powerful word in marketing. It makes your message personal and direct.
When you use “you” and “your,” you create an instant connection with your reader. It’s like having a one-on-one conversation.
To implement this, review your copy and replace generic terms with “you” and “your.” Count how many times you use these words.
Examples:
- “Transform your business” instead of “Business transformation”
- “You’ll save 50%” instead of “50% savings available”
- “Your success matters” instead of “Customer success is important”
2. Add “Free” to Your Offers
“Free” remains one of the most persuasive words that sell in any language.
Your brain lights up at the word “free” – it’s hardwired into your psychology to pay attention to free offers.
Include “free” in your headlines, but pair it with value-adding terms. Make sure your free offer has real value.
Examples:
- “Free consultation valued at $197”
- “Get your free marketing blueprint”
- “Free shipping on orders over $50”
3. Create Urgency with “Now”
“Now” triggers immediate action and reduces purchase hesitation.
Your prospects need a reason to act immediately rather than later. “Now” creates that urgency naturally.
Place “now” strategically in your call-to-action buttons and near the end of persuasive passages.
Examples:
- “Start your free trial now”
- “Shop now and save 20%”
- “Download your guide now”
4. Build Trust with “Guaranteed”
“Guaranteed” removes risk and builds confidence in your offers.
Your customers want assurance before they spend money. A guarantee provides that safety net.
Always back up your guarantee with specific terms and conditions. Make it prominent in your sales copy.
Examples:
- “30-day money-back guaranteed”
- “Guaranteed results in 60 days”
- “Satisfaction guaranteed or your money back”
5. Spark Interest with “New”
“New” triggers curiosity and suggests innovation in your products or services.
Your audience naturally wants to stay ahead of the curve and try fresh solutions.
Combine “new” with benefit-driven language. Highlight what makes your offering novel.
Examples:
- “New formula delivers results 2x faster”
- “Introducing our new time-saving feature”
- “New and improved customer dashboard”
6. Emphasize Value with “Save”
“Save” speaks directly to your prospect’s desire to keep more money.
Your customers love knowing they’re getting a good deal. “Save” highlights that benefit clearly.
Quantify savings whenever possible. Use specific numbers and percentages.
Examples:
- “Save 50% when you order today”
- “Save 3 hours every week”
- “Save $100 on your first order”
7. Create Exclusivity with “Limited”
“Limited” triggers fear of missing out (FOMO) and suggests scarcity.
Your prospects don’t want to miss special opportunities. “Limited” creates that sense of urgency.
Specify what’s limited – time, quantity, or availability. Add deadlines when possible.
Examples:
- “Limited time offer expires tonight”
- “Limited edition – only 100 available”
- “Limited spots for upcoming workshop”
8. Build Desire with “Exclusive”
“Exclusive” makes your offer feel special and premium.
Your customers want to feel like they’re getting something not everyone can access.
Create membership tiers or special access levels. Use “exclusive” to highlight premium features.
Examples:
- “Exclusive member pricing”
- “Join our exclusive inner circle”
- “Exclusive bonus for early birds”
9. Show Results with “Get”
“Get” is action-oriented and focuses on what your customer will receive.
Your prospects want to know exactly what they’ll receive from your offer.
Start sentences with “get” to emphasize benefits. Be specific about what they’ll receive.
Examples:
- “Get instant access to 50+ templates”
- “Get started in less than 5 minutes”
- “Get your free sample today”
10. Generate Trust with “Proven”
“Proven” suggests tested and reliable results.
Your audience wants evidence that your solution works. “Proven” provides that assurance.
Back up “proven” with specific data or testimonials. Share success stories.
Examples:
- “Proven system used by 10,000+ businesses”
- “Proven results in 30 days or less”
- “Our proven 3-step formula”
Frequently Asked Questions
Got questions about using these powerful words? Here are the most common ones I hear from marketers and business owners.
How Often Should I Use These Words?
Use these words naturally throughout your copy, but don’t overdo it. Aim for 2-3 power words per paragraph. Track which combinations work best for your audience.
Can I Use These Words in Any Industry?
Yes! These words that sell work across all industries because they trigger universal emotional responses. Just adapt them to fit your specific context.
How Do I Know if These Words Are Working?
Track your conversion rates before and after implementing these words. A/B test different combinations. Monitor engagement metrics like click-through rates and time on page.
Conclusion
Now you understand how words that sell can transform your marketing messages. These powerful terms tap into your audience’s emotions and trigger desired actions.
Remember to test different combinations and track your results. Stay authentic while using these persuasive words.
Need help crafting compelling copy with these words that sell? I’m here to help! Contact me for a free consultation, and let’s make your marketing messages more powerful together.