So you got an A in English.
And your teacher even said you had a knack for writing.
You’ve written lots of documents and reports.
And your significant other saved all your love letters.
So, does that mean you can write copy that sells?
Do you need to hire a professional website copywriter to write your company website and sales copy?
And here are 10 solid reasons why.
Why hire a website copywriter
Below are the 10 reasons you should hire a website copywriter.
1. You don’t have time to write your website
Yes, you could actually fit copywriting into your already loaded schedule but it won’t be soon and it definitely won’t be a good use of your time.
Writing good copy is hard.
Writing great copy is harder.
It takes time.
The time which you don’t have.
And a professional website copywriter can probably create your website copy faster and more effectively than you can.
Which allows you to do more productive things in your business.
Like generating revenue.
Honestly, would you not be relieved if someone took the task of writing a website copy off your hands?
And wouldn’t it be done faster too?
You should call a website copywriter to get it done already.
2. You’re too close to your business
There is such a thing as knowing too much.
When you have been working in your field for a long time, you become an expert in that field.
That’s a good thing.
Unfortunately, the majority of your prospective customers are not at your level.
And that can be a problem.
Start talking to them about the details of your business, and you lose them.
You’ll need a copywriter who will be able to write about your products and services in plain, easy-to-understand terms for the layperson who has no background in your industry.
You also need someone who has the marketing skills to translate the features of your products and services into benefits that will make the reader think, “Yes, that’s exactly what I want!”
3. You don’t write conversationally
Disregard what you heard about writing when you were in school.
Your website copy should not read like a term paper or business report.
Those things are B-O-R-I-N-G!!!
Your website copy should sound casual and like a conversation, almost as if you are talking with (not to) a friend.
Sentences and paragraphs should be short.
With each paragraph holding only ONE KEY THOUGHT to make understanding easy for the customer.
Even though good grammar and spelling are important, the MOST CRITICAL aspect of composing a website copy is the tone and writing style.
The thing is, formal writing style can be SERIOUSLY BORING.
No one wants to read a website copy that makes them want to slit their wrists.
If your website copy is not compelling enough to make the customer want to read more, if it does not reach out and grab your visitors by the throat, if it doesn’t answer their burning questions and innermost desires, you’ll lose them because they won’t be interested in learning about your product or services.
And they’re gone, FOREVER!
4. You’ve never written website copy before
Yes, you have written newsletters and articles before.
Even your school English teacher once said you had a talent, but writing website copy is COMPLETELY DIFFERENT.
This is because people read online copies differently from the way they read printed materials.
If you are unable to hook them in with catchy headlines, enticing subheads, snappy bullets, and other tricks of the trade ONLY professional copywriters know about, they’ll simply click away from your site.
A professional website copywriter can use these techniques he/she already knows about and apply them with creativity to your web pages to engage your visitors.
Nobody wants to feel like they’re being sold to.
Pushy sales tactics belong on used car lots, not on your company website.
5. You don’t know what voice to use in your writing
- Are you meant to write in the first, second, or third person?
- Should you write in the present or past tense?
- Should you use passive or active voice?
- Are you meant to write as though you are talking to one person or the masses?
If you don’t get this right, your copy will sound awkward.
You also want to be sure that your “copy voice” targets your prospective customer.
I mean, there’s a difference between writing for your mother, a Fortune 500 company, a teenager, or a senior citizen.
Your word selection and delivery for the different demographics matter.
Website copywriters know what language is best for any demographic.
This is due to their years of on-hand, tried-and-true experience.
Not guesses and gut feelings.
6. Search engine optimization is a mystery to you
SEO can be daunting to learn.
But you don’t have to learn it.
You want your company website to grow organically and be seen by major search engines like Google, Bing, and other search engines, right?
After all, that’s free advertising.
Your competitors already seem to understand the value of SEO.
Get your website on the first page of these major search engines and get the endless flow of new customers knocking at your virtual door.
If you don’t know how to identify keywords, incorporate them into your articles, or use them in tags and meta descriptions, your site will be invisible to all search engines and potential new customers.
7. You want your website to fit with your other marketing materials
To maximize your marketing efforts, your website should be part of your marketing mix.
A website copywriter can look at all the elements of your business and create web content that strategically complements these tools in your sales arsenal.
All your professional materials should be working together to solidify your brand and stake a claim in the market.
They should all use the same message and voice for consistency throughout your brand.
This is a great way to leverage your investment in marketing and also, increase your return on investment, (ROI).
8. You’ve invested lots of money in a custom website design
Yes, a beautiful, well-designed website is nice.
But without the right words and beautiful pictures go hand-in-hand.
And without the right website copy to go with your design, your investments in web design will be a major waste.
It’s almost like you have driven to the middle of a bridge and stopped there.
You should keep driving.
There are sales to be made at the other end.
A powerful website copy seals the deal. Words sell. And when brought together with quality, beautiful design, they create your most persuasive marketing tool.
When you hire a professional web copywriter, someone who brings proven skills and marketing experience to the job, you can feel confident in the content he or she creates. It feels right.
You’re proud of how your website reads and can’t wait for customers to land on it.
The money you invest in that copy should come back to you many times over in the leads and sales it generates for your business.
9. You want to beat your competition online
The best way to stand out among your competitors is to produce great content.
There are many websites out there that are poorly written and poorly organized.
You have probably read some website copy that has terrible grammar and spelling.
That’s not how a business inspires trust online.
Even some of the best websites out there don’t have the best content.
Maybe that’s why your backspace key is the first to wear out.
Great writing can give you an edge over your competitors and make customers buy from you instead of your competition.
It makes you look trustworthy and smart. It’s relatable, trustworthy, and impactful.
It builds your brand and creates trust for it, which in turn grows your business.
10. You don’t know how to write a compelling call-to-action
A good website copy will do more than just provide information.
It motivates and persuades the visitor to take the next step you want, whether it’s to subscribe, call for more information, book an appointment, or place an order.
When a visitor clicks off one of your sites without doing any of these things, you’ve lost them.
A professional website copywriter can use the right words to relate with your visitors and get them to take the necessary action.
Good copy tells, compels, and sells!
After all, you’re not offering a public service.
You’re running a business, and you need results!