What Are Sales Letters? - Maku Seun

What Are Sales Letters?

What Are Sales Letters?

If you want to know what sales letters are, read this article to the end.

Sales letters are also called Letters of Sale, Marketing Sales Letters, and Business Sales letters. It can also be known as direct mail because it is sent directly to the customer.

What are sales letters?

A sales letter is a written form of communication that is designed to persuade the reader to make a purchase.

Sales letters are typically used in direct mail marketing campaigns and are meant to convince the reader to take a specific action, such as visiting a website, signing up for a newsletter, or making a purchase.

A sales letter typically includes information about the product or service being sold, its benefits and features, and any special offers or discounts that are available.

The goal of a sales letter is to convince the reader to make a purchase by highlighting the value of the product or service and addressing any objections or concerns the reader may have.

Sales letters are different from other forms of messages because they go deeper than what you are reading.

For instance, sales letters target people’s emotions and other primal parts of the human psyche to persuade them to take an action.

That is why people spend years learning how to write an effective sales letter. And also, that’s why direct response copywriters are paid the big bucks.

Direct response copywriters can earn up to $1,000 per hour.

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For a single sales letter, some direct response copywriters are paid up to $35,000.

You may be asking yourself, “why are direct response copywriters paid this much?”

And that will be a good question with a simple answer.

Because a sales letter directly adds to your bottom line.

That is, they are directly responsible for increasing your business and making it flourish beyond your wildest dreams.


A good sales letter can increase your business by over 1300%. That’s 1300 percent.

Imagine you are making 100,000 a year.

A good sales letter can bring in over 1,300,000 dollars in a year.

That’s right.

How can you write a good sales letter?

I won’t make this article long by explaining how to write a good sales letter.

Check out this post if you really want to learn how to write a good sales letter.

Elements of a good sales letter

There are different important elements of a good sales letter and if you miss any one of them, you might be jeopardizing your business.

Some of the important elements of a good sales letter are:

  1. Headline
  2. Hook/Introduction
  3. Body
  4. Call to action

Click here to learn more about the important elements of a good sales letter.

An all-important aspect of writing a sales copy


Especially, psychological triggers.

Listen, we are all human beings. And no matter how sophisticated we try to act, the same things motivate us.

Money, power, security, status, etc.

And if you can write a sales copy that targets these psychological triggers, you will become a demi-god to your business and others’ businesses (That’s if you’re a copywriter)

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Click here to learn how to use psychological triggers in your sales letter to make more sales.

Advantages of a sales letter

  • It is less expensive to write a sales letter.
  • Reach a customer where a salesperson can’t.
  • Reach out to a large number of people at once.
  • Easy to comprehend and complete details are available.
  • More practical, efficient, and thorough.

Here are 17 tips for writing a good sales letter.

Example of a sales letter

Dear [Potential Customer],

Are you tired of trying every weight loss supplement on the market without seeing the results you desire? Do you feel like you’ve tried everything, but still struggle to shed those unwanted pounds? If so, we have good news for you. Our weight loss supplement, [Product Name], is here to help you finally reach your weight loss goals.

[Product Name] is a scientifically-formulated blend of natural ingredients that work together to boost your metabolism, reduce cravings, and increase energy levels. By taking [Product Name] regularly, you can expect to:

  • Burn fat more effectively
  • Increase your metabolism
  • Reduce cravings for sugary and unhealthy foods
  • Increase your energy levels
  • Improve your overall health and well-being

But don’t just take our word for it. Here’s what some of our satisfied customers have to say about [Product Name]:

“I’ve been using [Product Name] for the past month and have already lost 10 pounds! I’ve never had such success with any other weight loss supplement. Thank you for giving me my confidence back.” – Maria

“I have a lot of trouble sticking to diets, but [Product Name] has made it so much easier. I have more energy and don’t crave junk food like I used to. I’ve lost 15 pounds and counting!” – David

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“I was skeptical about trying another weight loss supplement, but I’m so glad I gave [Product Name] a chance. It’s helped me lose weight and feel great. I’ve already recommended it to all of my friends.” – Sarah

With [Product Name], you can finally achieve the weight loss success you’ve been striving for. So why wait? Start your journey to a happier, healthier you today.

Order [Product Name] now and take the first step towards your weight loss goals. We’re so confident that you’ll love the results, we offer a 100% satisfaction guarantee. If you’re not completely satisfied with your purchase, just let us know and we’ll be happy to issue a full refund.

Don’t miss out on this opportunity to transform your life. Order [Product Name] now and take control of your weight loss journey.


[Your Name]

Use this template to create a short sales letter to improve sales.