Ready to discover the highest-paying copywriting niches… so you can get the best copywriting jobs, be more valuable to your clients, and earn more money?
Niching down in your copywriting journey is the first step towards becoming a well-paid copywriter.
As they say, the riches are in the niche.
A copywriting niche means a specific industry or market that you specialize in.
What are you passionate about? Or what do you have a background in? These questions should direct you to the niche you’re well suited for. There are hundreds of options to choose from.
Choosing a copywriting niche that best suits you is an important decision… and you shouldn’t take it lightly.
Keep reading to learn why you should niche down in your freelance copywriting journey… discover the highest-paying freelance copywriting niches… and learn how to find the perfect client for you.
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Niche Marketing: The best way to enjoy high-paying gigs
Many freelance copywriters worry about not getting a steady stream of clients. From experience, I know it can be challenging to find great projects on a regular basis.
However, when you niche down, you have more in-depth knowledge about a particular niche… which helps you provide more value and better work for your clients. This authority makes you command high fees.
Plus, when you niche down, you write better and faster copy. In fact, you become a better copywriter – you charge more but work less.
Highest-paying copywriting niches
Here is a list of the top copywriting niches to choose from.
1. Technical writing
If you like writing things like user manuals, help guides, and instruction booklets, you should pursue technical writing.
This area of copywriting focuses on practical and technical forms of writing.
Many businesses need technical materials at some point in time.
Also, technical writers have the ability to generate internal documents like standard operating procedures, social media policies, executive summaries, and business briefings.
Technical writers have exceptional skills in assembling comprehensive content that explains the process of achieving a particular objective. Does that sound like you?
Also, technical copywriters must be good in the following fields:
- Technical sophistication: You will have to learn many tools and software fast. Can you do that? If so, that’s a major advantage.
- A love for learning: As a technical copywriter, you will be given products you may not know anything about. It’s your job as a technical to learn as much as possible about the product.
- A thorough researcher: Remember your all-nights in school studying for exams? It’s about to come in handy. This is because as a technical copywriter, you will be doing lots of research. You will be working a lot with case studies, white papers, and market reports as you learn the product like the back of your hand.
- Good communication skills: Sometimes you’ll know nothing about the product or service. This means that you’ll have to talk to some of the employees of the company to learn as much as you can about the product.
- Graphic design wizard: Sometimes, you will be responsible for designing the content. This means that you should be proficient with tools like Canva and Photoshop.
Ghostwriting is one of the most profitable copywriting niches.
This is where you provide a piece of copy for a client without the author’s byline. The client publishes the content as if they wrote it themselves.
The thing is, you can actually ghostwrite in any niche because it’s not a niche itself.
Since you’re not getting credit for the work you’ve created, you can charge much higher fees. Like 2x or 3x more.
3. SEO writing
Search engine optimization and writing are like cousins. They go hand-in-hand.
There is a high demand for talented copywriters because they’re scarce.
SEO content is mostly about long-form blog posts that are keyword focused to help the client’s website rank well in the search engines.
As an SEO copywriter, you should have skills related to:
- Keyword research and analysis
- On-page SEO and knowing what the algorithms like
- User experience and design
A talented SEO copywriter can charge high rates because the increase in organic traffic can lead to more sales.
Also, as an added bonus, SEO copywriters must have knowledge about lead-gen and sales funnel.
This is because your flood of organic traffic is useless if you don’t do anything with it.
Check out how Moz describes the evolution of SEO to better understand the concept:
Also, you should learn to use tools like SEMrush to help grow your freelancing business and provide profitable services to clients.
4. Direct response copywriting
If there’s a most lucrative copywriting niche, it’s direct response copywriting.
Direct response copy is writing a sales copy that the customers engage with directly.
These sales copies are sales letters, product pages, brochures, etc.
Since the direct response copywriter has the biggest impact on sales, the heads down have the highest earning potential.
It’s very possible to charge five figures for a single sales letter. That’s not to mention the royalties you earn from passive income.
Here’s an example of one of the most famous sales letters of all time to have an idea of how to write a sales letter:
And yes, this is where I shine. If you look at the top left corner of this website, you’ll see direct response marketer and copywriter.
But this niche is not easy to break into and make a name for yourself.
The material takes a lot of time to research, write, and edit.
You should read up on how to write a sales letter to get a good sense of what is required to be good in this niche.
5. Magazine writing
You can earn $1-3 per word thank to magazines that pay writers.
Assuming you write a 2000-word article at $2 per word, that’s $4,000! It’s very possible to live off a single writing gig every month.
Just like direct response, this is also a tough industry to break into. But when you do, it’s cha-ching.
Writing for magazines means you’ll have to publish pieces related to journalism. Mostly opinion-based pieces.
If you enjoy airing your opinion on things, writing for magazines will be good for you.
6. Financial copywriting
The finance industry is growing and won’t be slowing down anytime soon.
From courses about day trading to financial services, this industry has always been one of the highest-paying copywriting niches to be in.
Imagine if you’re a direct response copywriter in the financial industry… that’s major cha-ching.
Companies like Agora have huge budgets just for marketing, advertising, and talented copywriters.
Note that finance is generic. Go deeper to find niches like:
- Dividing investing
- Day trading
- Financial independence
- Passive income
Choose one niche and be the go-to person. That’s how you command high fees.
7. health and fitness
The health and fitness niche is an incredible market to become a writer in, thanks to its explosive growth.
You will have many opportunities as a health and fitness copywriter as time goes on. And it would be a wise choice to jump on this bandwagon fast.
You will kick ass in this niche if you’re already interested in health and wellness.
That’s if you go to the gym, eat healthy, and are overall health conscious.
Most of the pieces you will write will come from your own experiences and this niche can be an enjoyable experience for you…as well as a profitable one.
New tech companies are getting funding from left and right. And you can’t read a business magazine without hearing about the next Facebook or Twitter.
This is a good thing.
Startups are given millions of dollars from investors. Where do you think a majority of the cash goes?
These tech startups pour as much cash into growing as fast as possible.
But all their content won’t write itself.
Some startups have huge budgets for writers and they will pay you well for your service.
9. Fashion and beauty
I’ve written copy for some fashion and copywriting clients like Eden. And I enjoyed it.
The fashion and beauty copywriting niche is huge and evergreen. Who doesn’t want to look good?
This industry will forever be around, that’s why it’s a good niche for a copywriter to get into.
Human beings want to look good. So you’re definitely going to have a job.
If you’re talking about businesses with big budgets, law firms come to mind.
These firms make six figures from their clients so they’re happy to pay copywriters a handsome sum of money.
However, legal copywriters are hard to find.
Law firms looking for copywriters mention expertise in their field is an absolute necessity.
This makes sense.
You don’t want to write content that gets them in trouble legally or miscommunicates their services.
Ambiguity in a law firm works against the side that came up with the piece of copy.
How to choose a copywriting niche
Okay, now that you know what the best and highest-paying copywriting niches are, what next?
Time to choose the niche you’ll like to go into.
Here are some things you must think about to help you choose the niche that best suits you.
What do you enjoy doing?
Even though I’m not a huge fan of following your passion, I do believe that following your passion makes your work 10x easier.
Therefore, if you choose a niche that you actually love doing, your work will be more enjoyable… and the money will come as a bonus.
So, think about what you enjoy doing and go for it.
Don’t get me wrong, it will be tough getting clients in the beginning, so it makes sense to get any work that comes your way.
But as soon as you get the ball rolling, be picky.
As a new and possibly broke copywriter, take any job you find. But as soon as you have enough cash that can last you for a few months, then you can be picky.
Only take on clients and work that you love working with.
Where’s your education?
It doesn’t matter whether you’re self-taught or not.
I prefer writing long-form copy like SEO-optimized blog posts and direct response copy in the D2C industry.
I studied Chemical Engineering as my first degree and Business as a second degree. But my love for digital marketing is self-taught.
Figure out what you’re good at and choose that as your copywriting niche.
You want to be able to create high-quality work that acts as a competitive advantage over other writers.
Also, when you’re great in one niche, writing becomes way easier because of your experience.
What skills do you have?
As I’ve mentioned before, your skills can have a big impact on the kind of writing you excel at and the specific market that suits you best.
For instance, if you have a knack for SEO, why not give writing blog content for clients a shot? You can help them improve their search engine rankings by using their keywords well.
On the other hand, if you’re someone who enjoys learning and documenting information, you could make a fantastic technical writer. It’s a great fit for those who have a passion for diving deep into topics and presenting them in a clear and concise manner.
Ultimately, it all boils down to self-awareness.
Understanding your strengths and weaknesses plays a vital role in making the best decisions possible for your copywriting career.
Wrapping up the highest-paying copywriting niches
Copywriting is amazing and I love it. But sometimes it can be a struggle, especially when you’re just starting out.
I never had a problem in choosing my niche. I like making money so I chose direct-response copywriting.
But I understand that there are many paths to choose from and it can be overwhelming fast.
You’re being pushed to different areas and are experiencing shiny object syndrome.
Audit your skills, and what you love, and choose one industry. Just one.
Practice in that niche so much and become so good that you can’t be ignored. If it doesn’t work out, move on to the next niche.
Entrepreneurship means failing, learning, and experimenting.
Get access to my 5-day free mini copywriting course and learn the 5 steps to moving from a newbie to a well-paid copywriter.