Simply put, words sell. And as a business owner or copywriter selling something, they’re your bread and butter. And there are certain words a copywriter uses that pull the emotional strings of your reader, getting them to buy.
As a copywriter, to dig into the emotional well of your customer, you need to use certain words.
Here are 64 words that turn your ordinary copy into a powerful sales machine.
Words a copywriter should use
Using this word makes your reader the main focus of your message.
Use more of this word instead of words like ‘me’, ‘us’, ‘we’, etc.
‘You’ is the cornerstone of a customer-centric copy, which is the type of copywriting that converts well.
Giving a reason to do something is incredibly powerful.
And the amazing thing is that your reason doesn’t have to be anything serious.
It just has to be a reason.
And, when you give a reason, you get more favorable answers.
Words to use in your headlines, Offers, and CTAs
Words about exclusivity
Words about urgency
Words that reassure
Words about caring
Words about saving
Words about pain
When you ask your reader to imagine something, especially a good thing, you take him to a happy place and he starts to feel excited about the prospect of getting what he wants through your product.
This is done through NLP. ( I talked more about NLP in my Complete Copywriting Course).
Using NLP makes the reader associate your product with a good feeling which you aroused by asking him to imagine how he’ll feel after using the product.
Painting a scenario for your reader is a powerful way to get more people to say yes to your offer.
How to use these words to sell
Now that you’ve gotten the words that will make your copy convert well, you may start wondering if you should use all of them in your copy.
Well, if you can, that would be amazing.
But, instead of trying to cram all the words in your copy, know the emotion you’re trying to tap and use the words that bring out that emotion.
So, the next time you realize that you just wrote a boring-ass copy, be it a headline, offer, or CTA, refer back to this list and use the words in here to spice up your copy and prime it for the ultimate conversion.
Now it’s your turn
These are the words a copywriter should use in their marketing material.
Test them out and see if they help your copy convert. Don’t forget to tell me how it went.
Plus, if you have your own power words that you didn’t see in this list, let me know in the comment section and I’ll add them to the list.