It can be challenging to write for boring industries. Yes, some industries are dull. But your copy doesn’t have to be!
For instance, how do you make accounting exciting? Or turn pest control into a page-turner? Don’t worry, we’ve got you covered.
In this post, you’ll discover how to write for boring industries and make your copy shine. You’ll find tips and tricks to turn yawns into “Wow!”
Even the most mundane topics can sparkle with the right approach.
Ready to jazz up those dull subjects? Let’s dive in and learn how to write for boring industries like a pro!
What's In This Post?
What Does it Mean to Write for Boring Industries?
When we talk about writing for boring industries, we mean creating engaging content or copy for fields that might not seem exciting at first glance. These could be industries like insurance, plumbing, or tax preparation. The key is to find ways to make these topics interesting and relevant to readers.
For example, writing for boring industries might involve turning a dry topic like data storage into a thrilling story about protecting digital treasures. Or it could mean making accounting sound as exciting as solving a mystery.
The goal is to take dull subjects and present them in ways that grab and hold attention.
Why Writing for Boring Industries is Important
Every business needs good copy. Even companies in “boring” fields need to connect with customers and sell their products or services.
Good writing can make the difference between a thriving business and one that struggles to attract clients.
Think about it: a pest control company with boring copy might be overlooked. But one with engaging content that tells a story about protecting homes and families? That’s much more likely to win customers.
When you write for boring industries well, you help businesses succeed. You also make life easier for readers who need to understand these important but often dry topics.
How to Write for Boring Industries
If you ever find yourself needing to write copy for one of these boring industries, here are ways to go about it:
1. Find the Human Interest Angle
Every industry affects people’s lives in some way. Your job is to find that human connection. Look for stories of how the product or service helps real people. Think about the problems it solves or the dreams it helps achieve.
To do this, talk to customers or employees. Ask them how the industry has impacted their lives. Look for emotional stories that readers can relate to. These stories will help your audience connect with the topic on a personal level.
For example, let’s say you’re writing for a company that makes industrial pumps. Boring, right? Not if you focus on how those pumps keep cities running, prevent floods, or help farmers water their crops.
When you write for boring industries this way, you’re not just talking about pumps. You’re telling stories about keeping homes safe and putting food on tables.
2. Use Analogies and Metaphors
Analogies and metaphors can make complex or dull topics more relatable. They help readers understand new concepts by comparing them to familiar ideas. This technique is useful when you write for boring industries with lots of technical details.
To use this method, think about how you might explain the topic to a child. What everyday objects or experiences could you compare it to? How can you paint a picture with words that make the concept clear and interesting?
For instance, if you’re writing about data backup for a tech company, you could compare it to making copies of family photos.
Just as you’d want extra copies of precious memories, businesses need backups of vital data.
This simple comparison helps readers grasp the importance of a technical service.
3. Inject Humor and Personality
Who says boring industries can’t be funny? Adding a touch of humor can make any topic more engaging. It helps readers relax and enjoy the content, even if the subject matter is usually dry. Just be sure the humor fits your brand and doesn’t offend anyone.
To add humor, look for amusing aspects of the industry or playful ways to describe processes. You can use wordplay, pop culture references, or even gentle self-deprecating jokes about the industry’s reputation for being boring. The key is to keep it light and relevant.
For example, if you write for boring industries like accounting, you might say something like, “We make numbers fun. (Yes, really!)” Or for a plumbing company: “We’re experts in the #2 business.”
When you write for boring industries with a bit of wit, you show readers that even serious businesses can have a sense of humor.
4. Tell Stories and Use Case Studies
People love stories. They’re how we make sense of the world. When you write for boring industries, storytelling can transform dry facts into compelling narratives. Use case studies and real-life examples to show how your product or service makes a difference.
To create good stories, start with a problem that your reader can relate to. Then, show how your company’s solution helped solve that problem. Include specific details and, if possible, quotes from real people. This brings the story to life and makes it more credible.
Let’s say you’re writing for a software company that helps small businesses manage inventory. Don’t just list features. Tell the story of a shop owner who was losing money due to poor stock management. Show how the software helped them turn things around and grow their business.
When you write for boring industries using stories, you’re not selling a product. You’re offering a solution to a relatable problem.
5. Break Down Complex Ideas
Many “boring” industries deal with complex concepts. Your job is to make these ideas easy to understand. Break them down into simple, bite-sized pieces that anyone can grasp. This not only makes your content more readable but also more valuable to your audience.
Start by identifying the core concepts you need to explain. Then, think about how you’d explain each one to someone with no background in the field. Use simple language, avoid jargon, and provide clear examples for each point.
For instance, if you write for boring industries like insurance, you might break down the concept of premiums. Explain what they are, how they’re calculated, and why they matter to the customer. Use everyday examples to illustrate your points.
When you write for boring industries this way, you’re not just sharing information. You’re empowering your readers with the knowledge they can use.
6. Focus on Benefits, Not Features
When you write for boring industries, it’s easy to get caught up in technical details. But most readers don’t care about features. They care about how those features will improve their lives. That’s why it’s crucial to focus on benefits when you write copy.
To do this, take each feature of your product or service and ask, “So what?” How does this feature help the customer? What problem does it solve? How does it make their life easier or better? These answers are your benefits, and they should be the focus of your copy.
For example, if you’re writing for a company that makes energy-efficient windows, don’t just talk about the triple-pane glass.
Instead, focus on how these windows will keep homes warmer in winter and cooler in summer. Talk about lower energy bills and a more comfortable living space.
When you write for boring industries with a focus on benefits, you show readers exactly why they should care about your product or service.
7. Use Visuals to Enhance Understanding
Sometimes, words alone aren’t enough. When you write for boring industries, visuals can be a powerful tool to make your content more engaging and easier to understand. Images, infographics, and videos can break up text and illustrate complex ideas in a way that’s easy to grasp at a glance.
Look for opportunities to turn data into charts or graphs. Use diagrams to explain processes. Include photos or videos that show your product or service in action. Just make sure all visuals are high-quality and truly add value to your content.
For instance, if you’re writing about the manufacturing process for a “boring” product like screws, a simple animated gif could show how they’re made.
This visual element adds interest and helps readers understand the process better than words alone could.
When you write for boring industries and include strong visuals, you’re giving your audience multiple ways to engage with and understand your content.
Write for Boring Industries: Final Thoughts
Writing for boring industries doesn’t have to be, well, boring! With the right approach, any topic can become fascinating.
The key is to focus on the human element, tell compelling stories, and make complex ideas simple.
Remember, your goal is to connect with your readers and show them why they should care about your industry.
As you write for boring industries, keep your audience in mind. What do they need to know? What problems can you help them solve?
By answering these questions in an engaging way, you’ll create copy that not only informs and captivates, you will also write copy that sells.
FAQ: Write for Boring Industries
Here are some questions business owners and copywriters asks about writing for boring industries:
Q: What makes an industry “boring”?
A: No industry is truly boring. Some are just harder to make exciting at first glance. Industries often seen as “boring” deal with complex or technical topics that don’t seem exciting to the average person.
Q: How can I make technical details interesting when I write for boring industries?
A: Focus on how those details benefit the reader. Use analogies to explain complex ideas. Tell stories that show how technical features solve real problems for real people.
Q: Is it okay to use humor when writing for serious industries?
A: Yes, if done tastefully. Gentle humor can make your copy more engaging. Just make sure it’s appropriate for your brand and audience.
Q: How do I find interesting angles when I write for boring industries?
A: Talk to people in the industry. Ask about the challenges they face and the problems they solve. Look for the human interest stories behind the products or services.
Q: Should I use industry jargon when I write for boring industries?
A: Use jargon sparingly. If you must use technical terms, explain them clearly. Your goal is to make the content easy to understand for all readers.
Need Help Writing for a Boring Industry?
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We’ll turn your complex ideas into clear, engaging copy that grabs attention and gets results.
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Get in touch today. Let’s make your boring industry the talk of the town!
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