Ready to learn how to write personality-packed copy that entertains and sells? Let’s dive in!
Imagine your favorite TV show without the quirky characters. Boring, right? The same goes for copywriting.
Without personality, your words are just bland sentences. But add a dash of personality, and voilà, you’ve got engaging, memorable, and persuasive copy.
What's In This Post?
Why Personality Matters
Personality in copywriting is like seasoning in cooking. It’s the secret ingredient that makes your content stand out. Here’s why it’s essential:
- Engagement: People are more likely to read and remember content that’s fun and engaging.
- Connection: Personality helps build a connection with your audience. They feel like they’re talking to a friend, not a faceless corporation.
- Differentiation: In a sea of generic content, personality-packed copy makes your brand unique.
How to Find Your Brand’s Voice
Before you start writing, you need to find your brand’s voice. This is the unique way your brand communicates with the world. Here’s how to do it:
- Know Your Audience: First, understand who you’re talking to. Are they young and hip or mature and professional? Tailor your voice to match their preferences.
- Define Your Brand’s Personality: Is your brand serious or playful? Formal or casual? Defining these traits will help you maintain a consistent voice.
- Study Your Competitors: Look at how your competitors communicate. What can you do differently to stand out?
Tips to Write Personality-Packed Copy
Now that you’ve found your brand’s voice, it’s time to write. Here are some tips to help you create a personality-packed copy:
1. Be Conversational
Imagine you’re chatting with your best friend over coffee. That’s the vibe you want to bring to your writing.
Use simple words and short sentences to keep things clear and relatable.
Forget about the fancy jargon and corporate speak—nobody likes a show-off. Instead, keep it real and approachable.
Your readers will feel like they’re part of a friendly conversation, making them more likely to engage with your content and trust your message.
2. Use Humor
A little humor can be a magic ingredient in your copy. It lightens the mood and makes your writing more enjoyable.
Think of it as adding a sprinkle of laughter to your words. But, tread carefully—what’s funny to you might not be funny to someone else.
Aim for light-hearted, universally amusing content rather than niche jokes that could fall flat.
A well-placed joke or witty comment can make your readers smile and keep them coming back for more.
3. Show Your Human Side
People connect with people, not faceless brands. Don’t be afraid to let your personality shine through.
Share stories from your own experiences, admit when you’ve made a mistake, and show some vulnerability.
This makes you more relatable and trustworthy.
When readers see the human side of your brand, they’re more likely to feel a connection and become loyal followers.
4. Be Bold
Playing it safe can make your copy blend into the background. Don’t be afraid to take a stand or express a strong opinion.
Bold statements can grab attention and make your content more memorable.
Whether you’re challenging conventional wisdom or making a controversial point, being bold shows that you’re confident and passionate about your message.
Just be sure to back up your bold claims with solid reasoning.
5. Use Metaphors and Analogies
Metaphors and analogies are like the seasoning in a dish—they can turn something bland into something flavorful and memorable.
They help explain complex ideas in a way that’s easy to understand and relatable. For example, if you’re explaining a complicated process, you might compare it to baking a cake, with each step representing a different stage of the process.
This not only makes your writing more engaging but also helps your readers grasp your points more easily.
6. Vary Your Sentence Structure
Monotony is the enemy of engaging writing. Mixing short and long sentences creates a rhythm that keeps readers hooked.
Short sentences can be impactful and easy to digest, while longer sentences can add detail and depth.
Vary your sentence structure to create a natural flow that makes your copy more enjoyable to read.
It’s like composing music—different notes and rhythms come together to create a beautiful melody that captivates the listener.
Examples of Personality-Packed Copy
Let’s look at some brands that excel at writing personality-packed copy:
- Old Spice: Old Spice’s marketing is legendary for its humor and boldness. Their copy is quirky, unexpected, and memorable.
- Mailchimp: Mailchimp uses a friendly, conversational tone that makes their technical content accessible and engaging.
- Cards Against Humanity: Their irreverent, humorous voice matches their brand perfectly and sets them apart from competitors.
How to Inject Personality into Different Types of Copy
You don’t only have to inject personality into your sales copies, here are other types of content you should add your personality into:
Blog Posts
Blog posts are a fantastic platform to let your personality shine through.
Think of your blog as a digital extension of yourself—a place where you can be informal, friendly, and engaging.
When writing blog posts, be conversational.
Imagine you’re sitting across from your reader, having a chat over a cup of coffee.
Share personal anecdotes and experiences that relate to your topic.
This not only makes your writing more relatable but also builds a connection with your audience.
Don’t be afraid to sprinkle in some humor; a well-placed joke or a funny observation can make your content more enjoyable and memorable.
Remember, your readers are looking for information, but they also want to be entertained.
Social Media
Social media is all about being social, and that means your content should be vibrant and engaging.
Use emojis to add emotion and personality to your posts.
Memes can be a great way to connect with your audience on a cultural level, showing that you’re in tune with current trends.
Casual language helps break down barriers and makes your brand feel more approachable.
Think of your social media presence as a lively conversation at a party—be friendly, responsive, and fun.
The goal is to create content that people want to share and interact with, so don’t be afraid to show your playful side.
Emails
Emails should feel like a one-on-one conversation with a friend. Start by using the recipient’s name to create a sense of personalization.
Be friendly and warm in your tone, and don’t hesitate to add a touch of humor.
A funny sign-off or a light-hearted comment can make your email stand out in a crowded inbox.
People receive tons of emails every day, so yours needs to be engaging from the get-go.
Share stories, ask questions, and make your reader feel valued.
The more personable your emails, the more likely your audience is to open and respond to them.
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Product Descriptions
Product descriptions don’t have to be boring lists of features—they’re an opportunity to showcase your brand’s personality and make your products irresistible.
Highlight the benefits of your products in a quirky and engaging way. Use playful language that reflects your brand’s unique voice.
For example, instead of saying “Our blender has a powerful motor,” you might say “Our blender’s motor is so powerful, it could probably blend a brick (though we don’t recommend trying!).”
This not only makes the description more fun to read but also helps it stand out.
A good product description not only informs but also entertains and convinces the reader that they need this product in their life.
Avoiding Common Pitfalls
While adding personality to your copy is important, there are some pitfalls to avoid:
- Overdoing It: Too much personality can be overwhelming. Find a balance that keeps your copy engaging without being obnoxious.
- Being Inconsistent: Your brand’s voice should be consistent across all channels. Inconsistencies can confuse your audience.
- Offending Your Audience: Be mindful of your audience’s sensitivities. Humor and bold statements should never come at the expense of offending someone.
Bring Your Brand’s Personality to Life
To write personality-packed copy that entertains and sells is an art. Follow these tips to write copy that engages your audience and improves sales.
The key to great copy is to be yourself. Let your personality shine through, and your audience will thank you.
Adding personality to your copywriting can transform dull text into something that entertains and sells.
Whether you’re writing blog posts, social media updates, emails, or product descriptions, these tips will help you write personality-packed copy that resonates with your audience.
So, if you need a professional copywriter to help write copy that brings your brand’s personality to life, contact us here.
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